Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 353

Ideal Customer Profiles Branding Brand Identity Differentiation 353

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Develop a Cross-Promotional Marketing Strategy. Promote on Facebook or LinkedIn using targeted paid advertisements.

Webinar Metrics 329

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 329

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

OutboundView

SEPTEMBER 15, 2020

According to Gartner , only 28% of sales leaders say their account managers regularly meet cross-sell and account growth goals. It’s easier to sell to someone who knows you versus someone who doesn’t. Cross-sells and upsells will be easier to make, and competitors won’t find it as easy to steal away your accounts.

Linkedin 36

Linkedin Cross-Selling Enterprise Management Work Management 36

The Forward Observer

OCTOBER 20, 2023

Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham (Marketing Book Podcast interview) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. Articles were created in real-time for selling conversations rather than to gain brand awareness.

Ideal Customer Profiles 302

Ideal Customer Profiles Work Management Planning Paid Search Agency 302

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

Paid Search Agency 92

Paid Search Agency Features Personalization Ads 92

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Top Rank Marketing

AUGUST 16, 2023

Learn more with our free download: The B2B Guide to Marketing with Intent Focusing on retention, cross-selling, and up-selling A more favorable finding in Demand Gen Report’s buyer survey, according to Constantine von Hoffman at Martech : “Customers want to do business with people they already know.”

B2B Marketing 94

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 94

SendX

NOVEMBER 10, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. For example, this LinkedIn email displays the number of individuals who have visited your profile, with the CTA button ‘See who's looking.'

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. For example, this LinkedIn email displays the number of individuals who have visited your profile, with the CTA button ‘See who's looking.'

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Continue to work with your cross-functional lead scoring squad to monitor progress, track success, and refine your model over time. So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

SendX

AUGUST 2, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. For example, this LinkedIn email displays the number of individuals who have visited your profile, with the CTA button ‘See who's looking.'

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. Apply these insights to your sales calls and social selling content to establish yourself as a thought leader and attract more leads. But why is this so important? And now, you can start the cycle again.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

The Point

AUGUST 29, 2017

Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). Comment on a LinkedIn post the prospect wrote (or one he/she commented on). View the prospect’s LinkedIn profile. Connect with the prospect via LinkedIn. Send Inmail via LinkedIn. Follow the prospect on Twitter.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

InsightSquared

NOVEMBER 14, 2017

Earlier this year we teamed up with LinkedIn to highlight the basic characteristics of professionals in three critical operations roles — sales, marketing and business operations. Also, a microscopic percentage of ops pros have earned a professional certification, or, if they did, display the credential on their LinkedIn profiles.

Work Management 149

Work Management Cross-Selling Marketing Management Linkedin 149

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Meerkat Marketing

DECEMBER 28, 2023

It requires individuals equipped with expertise, creativity, and empathy to utilize to its full potential.” – Kyle Turk , CEO, Meerkat Marketing The challenge with AI: We’re already beginning to see a rise in low-value generic content across websites and LinkedIn.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Rev

JANUARY 11, 2023

Resource to help you learn more about this tactic: The 7 best incentives for B2B referral programs #5 Generate leads on LinkedIn If you’re not already using LinkedIn to generate leads, you’re missing out! LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. And teams like those at Navis, a hospitality SaaS, had to reinvent themselves by selling into previously unchartered industries like travel. Chief Marketing Officer at Sendoso | LinkedIn. CEO at LeadMD | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Zoominfo

AUGUST 1, 2023

As ZoomInfo Senior Vice President Ben Salzman said in a recent LinkedIn Live demo , using generative AI without quality data will prove to be “an accelerant to badness.” “Companies are going to go headlong into this with their existing data infrastructure,” Salzman says.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 73

Promotion Cross-Selling Bundling Advertising Agencies 73

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). With Demandbase, we have the insights and ability to help post-sale, not just the Sales and Marketing pre-sale, but also upsell and cross-sell initiatives.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These shifting behaviors make creative cross-posting critical. These changes directly impact advertisers.

Social Media 71

Social Media Trends Media Cross-Selling 71

Salesforce Marketing Cloud

DECEMBER 14, 2023

This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app, and connected devices.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Your reps spend hours researching companies’ websites and tracking down contacts on LinkedIn. ZoomInfo Engage is a sales engagement platform designed for smarter and more efficient prospecting and selling.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Oktopost

MARCH 4, 2024

You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Take the example of selling into IT Staffing and Recruiting companies. In that case, walk away.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience?

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

ANNUITAS

MARCH 21, 2023

For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery. We will continue to watch how Adobe builds this out as a more cross-functional nurture engine.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Mereo

DECEMBER 13, 2023

But when markets recede and the majority of SaaS companies struggle to sustain growth rates, the elixir to unlock consistent growth depends on the right mix of renewals, cross-sells, market expansion or new business. As we do so, we will explicitly explore each of the four selling motions: new, cross-sell, expansion and renewal.

Cross-Selling 74

Cross-Selling Ideal Customer Profiles Trust Marketing Banners 74

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. Many Instagram “influencers” have fake followers and want to sell their Instagram account.

Tools 237

Tools Social Media Social Networks Work Management 237