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Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list.

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3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. Whatever your campaign may be, take this opportunity to include information about related new products and enhanced or additional services.

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3 Things You Must Do Before Launching a B2B Marketing Campaign

Launch Marketing

Raise the bar on your next product or service launch by using our comprehensive B2B Product Launch Toolkit, including all the steps necessary for successful launch liftoff. Whatever your campaign may be, take this opportunity to include information about related new products and enhanced or additional services.

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A scalable lead generation platform drives local sales

ClickZ

In the world of commerce, convincing someone to buy a product isn’t usually the toughest part of a sale. The hard part is lead generation – finding those who are the right fit for the product, those who are likely to be interested in a purchase. How do brands reach out to tell people about their products?

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A 14-Point eCommerce Launch Checklist for New Store Owners

Optinmonster

Product and Order Management : Your eCommerce platform will manage your products and orders. Pick a platform with efficient product and order management systems. Catalog Page: Showcases a list or collection of products for purchase or exploration. Convey your message effectively through well-written web copy.

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Designing Exceptional User Experiences

B2B Digital Marketer

Understanding user needs and pain points to build successful products. Unveil the three levels of value creation: UI, product, and ecosystem experiences. ” “A good organization should never sell itself, it should solve a need, a pain point.” ” “Investing time in the right direction is crucial.

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Black Friday Marketing Ideas

Optinmonster

A bump sale is when you start the price of a product or service low and increase the price after every purchase. This can encourage more people to buy the product than would otherwise. For example, perhaps you have a product that normally retails for $100 and you normally expect to sell 20 of them, earning $2,000 in revenue.