Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The days of selling to “the decision maker” are largely over.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

accelerate agency

APRIL 12, 2023

You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Overall, companies spend 58% of their marketing budgets on digital marketing—but that rises to 89% for businesses that sell entirely online. There are a vast number of tactics which combine to make for good SEO.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Mereo

MAY 18, 2023

Pull-Through or Cross-sell / Up-sell: Defined by attachment rates and cross-sell or up-sell rates. Retention: Defined typically by revenue or customer numbers, but may also include rates by geography, industry or other market / product segment.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

SalesGrape

NOVEMBER 18, 2023

Therefore, it becomes essential for marketers to differentiate themselves from competitors by providing valuable insights and solutions tailored specifically to meet their needs. They should be equipped with persuasive skills that enable them to engage decision-makers in meaningful conversations rather than resorting to pushy sales tactics.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

accelerate agency

OCTOBER 21, 2020

One which can help you with what is often the tough job of selling your service to prospective customers. How to sell your service. You have a product, you promote it and market it, and then you hopefully sell it to lots of customers. . So you need a different strategy to sell SaaS products. How to Sell Your Service.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Marketing Insider Group

MARCH 28, 2024

Start scaling your e-commerce business with these simple growth hacking tactics. The easiest way to get started with this tactic is to set up an account on a referral program software, such as Extole, Forewards, Sweet Tooth, or Ambassador. The more codes you can distribute, the more users you’ll have on the final checkout page.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Rev

JULY 5, 2023

It outlines the steps you need to take to get your product or service to market and the tactics you need to use to make it successful. Make sure your product also has a key benefit that differentiates it from the pack. This document helps the entire organization understand whom they’re selling to and why.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. This value selling tool effectively activates teams to cross-sell solutions after an acquisition or merger.

Lead Scoring 41

Lead Scoring Lead Ranking Organic Leads Organization 41

QuanticMind

AUGUST 29, 2023

It is integral to prospecting efforts, and has the potential to unlock a wave of cross- and up-selling avenues, especially when merged with second- and third-party audience data sets to create a holistic view—not just of an existing customer, but also of the types of customers an FI wants to acquire within a particular product type.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

LeanData

FEBRUARY 10, 2022

Company power – your company’s differentiation relative to its closest competitors. Offer power – differentiation of your company’s offer for each customer set. With the framework and process in place, three ICPs emerged, each differentiated by the complexity of their lead routing. Formulate tentative ICPs.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Varicent

NOVEMBER 16, 2018

Today’s conversation is with Bill Mahoney , VP Customer Services at SalesLoft , about using key sales tactics in customer success. When I was with CareerBuilder, I crossed over to the customer side of the business to help run an account management team that worked hand-in-hand with sales. I'm a believer in pattern recognition.

Sales Management 45

Sales Management Tactics Top of Funnel Ideal Customer Profiles 45

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. Focus on the benefits to the user.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Zoominfo

JUNE 28, 2023

Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not. In doing so, you can better understand their strengths and weaknesses and how you can differentiate your own messaging.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

ANNUITAS

NOVEMBER 3, 2016

This is exactly what you are doing when using campaigns to reach your buyers via your marketing tactics, and you could be in danger of being perceived as one of these dating stereotypes: The Commitment Phobe – Campaigns are a singular, tactical, one-off conversations with your buyer that do little to build a meaningful relationship.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

This is exactly what you are doing when using campaigns to reach your buyers via your marketing tactics, and you could be in danger of being perceived as one of these dating stereotypes: The Commitment Phobe – Campaigns are a singular, tactical, one-off conversations with your buyer that do little to build a meaningful relationship.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

This is exactly what you are doing when using campaigns to reach your buyers via your marketing tactics, and you could be in danger of being perceived as one of these dating stereotypes: The Commitment Phobe – Campaigns are a singular, tactical, one-off conversations with your buyer that do little to build a meaningful relationship.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ViewPoint

AUGUST 14, 2013

Leveraging social media is a familiar tactic for individuals. An evangelist for social selling — and a U.S. What is Social Selling? Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. Have you written a new blog post?

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

NuSpark Consulting

AUGUST 6, 2018

This refers to the use of data to identify target audiences through the television programs they watch, and then cross-referencing this information with the websites they visit and the devices they use. A 2017 study showed companies that met and exceeded their revenue goals used personalization tactics 83% of the time. Retargeting.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Lattice

DECEMBER 14, 2015

More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Demand generation, account velocity and up-sell/cross-sell opportunities. Customer Lifecycle – Moderate to large number of existing customers that receive differentiated outreach.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

The Lead Agency

JULY 18, 2019

When it comes to B2B selling, the purchasing process can be both long and complex. Luckily, depending on your unique requirements, there are various tactics you can implement to improve sales processes and boost conversions. Often, it’s cheaper and easier to sell to an existing customer than a new lead.

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Scoring Lead Ranking 88

Hinge Marketing

MAY 23, 2019

Traditional and digital marketing and sales tactics aren’t working as well as they once did. Why wouldn’t you prioritize account-based marketing tactics over other less effective, traditional and digital means? Focusing your messaging and selling will help your company or firm be more effective and is a key pillar of ABM.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Adobe Experience Cloud Blog

JUNE 12, 2019

This means ABM is no longer a competitive differentiator for customer engagement —it’s now essential for meeting customer expectations. The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. So, what exactly is ABM?

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Sana Commerce

SEPTEMBER 1, 2023

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. Successful e-commerce starts with a plan.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Hubspot

JULY 13, 2020

Check out HubSpot’s free sales and marketing alignment resources to help you improve cross-team communication and collaboration. We have some tactics for sales motivation to get you started.). ?? Are there recurring workshops to strengthen your reps’ selling skills? ?? Sales Audit Checklist. Are your reps motivated?

Marketing Management 68

Marketing Management Cross-Selling Training Forecasting 68

Outgrow

MARCH 17, 2022

You have to constantly use that creative head to figure out how to cross-connect different marketing areas. But differentiating your brand from others is extremely important if you want to boost your reach. . Tactical Ways How Content Marketing and PR Teams Can Work Together. Nothing in marketing can work in silos. Final Words.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Salesforce Marketing Cloud

OCTOBER 12, 2021

The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Screenshot from this Future of Selling video (1:13). Another differentiator between the two: their perspectives around recurring revenue.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Differentiation from Competitors Ask yourself this: How many competitors are in my market? Then ask: How is my company different?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Strategic-IC

AUGUST 3, 2020

And so you can see there are some compelling numbers here and clearly show that ABM is a very different beast to other marketing tactics, and clearly needs to be measured in a very different way. It's all about accounts and what we can do to win, nurture, cross-sell, up-sell, position our brand, et cetera.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

NOVEMBER 19, 2019

” Learn More: What Content Marketing Tactics to Use in 2020. Watch for More Accurate and Predictive Cross-Media Measures. Watch How Differentiation Can Be Emotional for Your Brand. Differentiation continues to be critical to brand success and the one trend that isn’t going away anytime soon.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47

MKT1

FEBRUARY 27, 2023

With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Hubspot

APRIL 1, 2019

Don’t lead with differentiators, lead to them. Nothing you say about differentiators matters, if your buyer doesn’t value that differentiator. Educate them, and be sure the solution relates to your differentiator. We only introduce our key differentiator once the backstory is clear and the buyer gets it.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The days of selling to “the decision maker” are largely over.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Brightedge

MAY 16, 2021

Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. She claims you don't sell a product, you sell a story and doing so requires both facts and feelings.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Heinz Marketing

FEBRUARY 20, 2019

And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. The question now is: What are the different plays, tactics, and strategies around webinars you can utilize to uncover this value for yourself? Bottom of Funnel.

Webinar Metrics 62

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 62