| | Cross-Sell + Marketo + Product + Purchase | 3 articles |
| Page 1 of 1 | Previous | Next | MODERN B2B MARKETING FEBRUARY 19, 2013 Marketing Automation 101 Typically, only one-fifth of your leads are ready to make a purchase the first time they come in. With a deeper relationship, you’ll also be able to up-sell and cross-sell to your customers, boosting revenue. Without marketing automation, you are just guessing – just hoping that people will take the bait and be ready to buy your products. And how do you get there? | MODERN B2B MARKETING MARCH 28, 2013 Improving Content Conversion with Dynamic Content Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Behavior of related contacts: Understanding the actions, interests, and preferences of others in the recipient’s company is critical in a purchase that involves many stakeholders. | | | | | | |
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