Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

MAY 11, 2021

This is useful for upselling and cross-selling to current customers. Source: HubSpot. Upselling and Cross-Selling to Current Customers. You can also use data you’ve collected on your customers’ purchasing behaviors to cross-sell or upsell to them to increase profits.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Tomorrow People

MAY 30, 2022

Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells. Social media mentions. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vision Edge Marketing

JUNE 6, 2023

HubSpot provides an excellent example of a company that has a customer-centric culture. HubSpot also has a customer-first approach to product development, where they prioritize features based on customer feedback. Building cross-functional teams is a good way for CGOs to facilitate collaboration.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Here we go!

Case Study 88

Case Study Case Studies Work Management Studies 88

Tomorrow People

JULY 21, 2021

With the arrival of the internet and social media, a whole new wave of digital skills came to the fore, including SEO, email marketing, and community management. Mike Volpe, CEO of Lola (former CEO of Hubspot). Pinterest was among the earliest companies to put together a cross-functional growth team.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

SmartBug Media

FEBRUARY 15, 2021

Social Media. Paid Media. In fact, creating workflows focused on cross-selling or upselling opportunities can be one of the quickest and easiest ways to grow your revenue. Leverage this and take advantage of cross-selling opportunities by reminding them what other ways your organization can make their lives easier.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Social Media. Paid Media. In fact, creating workflows focused on cross-selling or upselling opportunities can be one of the quickest and easiest ways to grow your revenue. Leverage this and take advantage of cross-selling opportunities by reminding them what other ways your organization can make their lives easier.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Huptech Web

JANUARY 29, 2024

Any businеss’s ultimate goal is revenue generation, which mostly happens through stratеgiеs such as pricing models, salеs tactics, and upsеlling or cross-sеlling. Rеfеrral Satisfiеd customers can bеcomе advocatеs for your product or sеrvicе. This final stage involves getting your existing customers to rеfеr new users.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. Because companies get stuck. By deploying marketing (e.g.

Ideal Customer Profiles 79

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 79

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Social media. Attract tools include: SEO. Paid search.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

OCTOBER 24, 2022

HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them. Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones.

Cross-Selling 51

Cross-Selling Lead Ranking Hubspot Work Management 51

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

ClickZ

OCTOBER 22, 2020

Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are currently using at least one type of marketing automation tool, while a Salesforce survey found that 67% of marketing leaders currently use a marketing automation platform. 1: Hubspot Marketing Hub. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Hubspot

SEPTEMBER 6, 2022

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. According to HubSpot's 2022 Sales Strategy & Trends Report , 33% of sales reps say they average 2-4 interactions with prospects in the sales process. email, social media, text, live chat, etc.).

Cross-Selling 55

Cross-Selling Multi-Channel CRM Trust Marketing 55

Strategic-IC

DECEMBER 15, 2021

8) 4 ways HubSpot transforms your ABM. From marketing automation and sales sequence management to in-depth reporting and engagement measurement - HubSpot is your key to a smooth and successful ABM program. 3) Social Selling: 29 reasons why LinkedIn should form part of your ABM strategy. grueling miles (42.19

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Martech

SEPTEMBER 16, 2022

website, blog, social media). user-generated content, influencer content, media coverage, etc.). Customer experience: Content helps reduce customer churn and drive upsells/cross-sells by keeping customers engaged post-purchase. Owned : Content is produced by a business and published on its own channels (e.g.,

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Hubspot

JULY 22, 2020

Invest in upping the branded content on your social media and website. A social media marketing agency, for example, might use keywords "marketing industry," "social media agency," "social post scheduling," and "social network analytics.". Cross-Selling and Upselling: The Ultimate Guide.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 100

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium). Tony Ralph (Walmart).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Optinmonster

JUNE 26, 2023

Marketing automation workflows usually happen inside an email service provider (ESP) like Mailchimp or a customer relationship management (CRM) software like Hubspot. The goal is to capture the interest and contact information of people who are interested in what you’re selling. Cross-selling is recommending related products.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Hubspot

JULY 19, 2022

Accepting online payments and making payments available in multiple regions or currencies – no matter where your company is based – is not only a smart business choice, but it’s accessible using tools like HubSpot and its payment partners. HubSpot payments is currently available to U.S.-based An all-in-one CRM, such as HubSpot.

Business 62

Business B2B Hubspot Paid Search Agency 62

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 79% reported that AI helped them focus more on the selling part. AI makes customer data more vulnerable.

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

NuSpark Consulting

APRIL 29, 2017

While inbound marketing is occupied mainly with attracting prospects to your offering, ABM emphasizes focusing on qualified business prospects , according to HubSpot. Look for scope for cross-selling and upselling to existing client, which will help to inform your understanding of opportunities with new, similar prospects.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Hubspot

JANUARY 23, 2024

For Kathleen Rush , Sales Manager at HubSpot, it starts by approaching conversations with genuine curiosity. For Dan Tyre , Sales Director at HubSpot, specificity is key. For example, if you tell a customer that she needs to devote more to her social media ad spend, you need the data to back it up.

Marketing & Strategy 61

Marketing & Strategy Marketing Proposals Marketing Management Transparency 61

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 59

Marketing Budget Trends Cross-Selling Marketing & Strategy 59

SmartBug Media

FEBRUARY 24, 2021

Should we keep selling our services as usual and pretend nothing is happening?” Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Huptech Web

JULY 28, 2023

They are ‘hot’ prospects for a business to sell its products or services. Market Automation Lyra is the marketing manager and has to do many different things, like lead nurturing, social media management, and email campaigns. Businesses must have the right strategy to create a successful lead-generation process.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Optinmonster

AUGUST 24, 2023

HubSpot Email Marketing Tools HubSpot offers some of the best email marketing tools for free. HubSpot has an excellent email campaign builder that can help you boost your open and click-through rates. The best part is that these email marketing tools are powered by your HubSpot CRM database.

Email Marketing 56

Email Marketing Marketing Management Tools Conversion 56

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. Let’s take a look. Advertising Integrations. Facebook Ads.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

Optinmonster

DECEMBER 14, 2021

Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Increase conversions and sales : Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV). HubSpot is one of the world’s top CRMs available. Adobe Marketo Engage.

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

Hubspot

APRIL 21, 2020

We recommend measuring success around your active install rate — this tells you retention rate, or the number of people who install your app and then don't uninstall it — the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app. Image Source.

Paid Content 96

Paid Content Mobile Advertising Budget Programs Mobile Marketing 96