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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). It is more often a fixed-price agreement rather than an auction. Ease of use. Targeted device.

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How to Get Smart About Retargeting Ads

Sharpspring

Cross-industry averages are $1.03 For example, Power Tank sells portable AC units for off-road vehicles — a product that appeals to a very niche audience. For this unique, innovative product, the ticket price is already high. The cross-industry average CPC for retargeting is just $0.66. The results?

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E-commerce Marketer: Key Role, Skill Set, and Job Description

Martech Advisor

For example, a marketing manager is expected to oversee the marketing strategy, optimize product pricing, and so on. The marketer should also know how to use personalization and drip marketing to retain customers and promote upselling and cross-selling offers. Therefore, an e-commerce marketer needs to be a T-shaped marketer.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. checking the pricing page), what qualifies a learning intent (e.g. It can drastically increase your CTR and reduce your CPA.

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How to Personalize Transactional Emails With Dynamic Content

Hubspot

The click-through rate for transactional emails also has a significant edge on other marketing emails at 10.4%, while the average CTR for non-transactional emails is 3.2%. But they've also taken full advantage of relevant cross-sell opportunities, presenting the user with customized information about other products.