social CRM Related Topics 
Customer Experience Matrix
AUGUST 8, 2011
I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. Up on the dais were Jim Berkowitz of CRM Mastery, Esteban Kolsky of ThinkJar, Brent Leary of CRM Essentials, Ray Want of Constellation Group, and Denis Pombriant of Beagle Research Group.
Customer Experience Matrix
JANUARY 25, 2012
I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.
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Customer Experience Matrix
JULY 3, 2013
It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). They can include social sharing buttons, surveys, event links, contact data, or dynamic content selected by embedded if-then rules.
Customer Experience Matrix
MAY 24, 2016
I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.
Customer Experience Matrix
SEPTEMBER 11, 2013
So when her ancient Goldmine CRM system finally crashed last week, we both scrambled to pick a replacement. So our first thought was to find a system that offered those plus some cool new things like social media profiling. This pushed us back to the more standard CRM options.
Customer Experience Matrix
SEPTEMBER 13, 2012
When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. It can also check for whether a contact has opened an email or clicked on a link.
Customer Experience Matrix
JUNE 14, 2013
Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.
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