NuSpark Consulting

MAY 4, 2023

Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action. Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Liveintent

JULY 19, 2021

You need to ensure a well-rounded marketing mix to reach your customers exactly where they are — on the right channels and at the right moment in their customer journey. When a person opens an email newsletter, they’re in a learn-more mindset. Now think about email newsletters and how people engage with them.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

ScanmarQED

JANUARY 10, 2024

As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Can you explain why triangulation is so important?

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Webbiquity

FEBRUARY 19, 2019

Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. Yet marketing and sales teams still struggle with personalization.

Paid Search Agency 159

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 159

Oktopost

JULY 15, 2020

Why LinkedIn Lead Generation is Perfect for B2B Marketing. In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Marketing budgets are shifting more toward social media and other digital channels.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Review your approach to using marketing technologies.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 100

Email Marketing Campaigns Marketing Budget Paid Search Agency 100

ClickZ

JUNE 5, 2020

30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. Scaling personalization. Personalization is important when trying to deliver the best customer experience. Personalization combined with AI can help you make the most of all the data you are collecting.

Marketing AI 132

Marketing AI Work Management Marketing Management Marketing Automation Services 132

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Vidyard

JUNE 30, 2017

You need to find the right content marketing mix for your buyer as not everyone’s content consumption patterns are the same. Videos further in the funnel like product demos, customer testimonials, or personalized sales videos can all help move buyers towards the close. Using Data.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Hubspot

JULY 15, 2020

Rather than use your 'best guess', you should rely on your CRM data or website traffic to analyze traits of your best customers in the past. Next, start to look in your CRM for sales stages that could be reworked like closed-lost opportunities, past demo requests, meeting no shows, etc. The resounding answer? Go digital.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

ClickZ

DECEMBER 2, 2020

Marketing must now offer greater support in qualifying and nurturing leads and can be the difference between an effective and a failing sales operation. Ultimately, sales and marketing should be working towards the same goal: securing business and helping their company grow. This is where the use of technology comes in.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Planning 97

DemandMatrix

JULY 1, 2020

It helps you to set competitive pricing, design an outreach or campaign and make the most of all marketing mix. It provides behavioral information of a person about his online activities with topic data and context data i.e. topics that the person is interested in and certain actions of the person). There you are.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Leads Lead 52

Digilant

AUGUST 2, 2022

As we enter a new age of remote work, the lines between working and personal life have blurred. During those times, digital marketers would typically place time restrictions on their B2B ad campaigns as there was no sense in spending money when consumers weren’t in the office or on their commutes. Blurred Lines. .

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Paid Search Agency B2B 52

Valasys

AUGUST 7, 2020

Using Instagram Reels for business marketing allows marketers to record and edit 15-second video clips set to music and share them to their brands’ Stories , Explore Feed , and the new Reels tab on a user’s profile. Personalized Users’ Feed. Build the Personality of their Brands.

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

B2B Marketing Analytics

JUNE 6, 2019

In B2B sales, as the number of touches and the share of digital channels during the sales cycle continue to grow, it is becoming increasingly important to have an efficient follow-up strategy across marketing, SDRs/ADRs and sales teams. Campaign execution and content marketing strategy plays a critical role here by the way.

Lead Ranking 72

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 72

Full Circle Insights

SEPTEMBER 12, 2022

According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts. With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Those using ABM personalize their marketing efforts based on the accounts they want to reach.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Heinz Marketing

JULY 26, 2021

And having talked to you and people on your team, that it’s actually been a great year of growth and learning for Sendoso as sort of the old rules of field marketing, the old rules of marketing mix, kind of thrown out the window during the pandemic. ” So, we saw a good mix of things that people could use.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Terminus

JULY 28, 2020

But we all realize how important the personal touches are in every facet of our lives. So, how do we make sure to keep it personally in a socially distanced world? In our show today, I caught up with Dan Frohnen , CMO at Sendoso , a company specializing in getting personalized items on the desks of anyone.

Relevance 26

Relevance Brand Identity Branding B2B Thought Leadership 26

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. Look for Greater Process Integration and Alignment in 2012.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Golden Spiral

JANUARY 20, 2017

Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? If you help implement CRMs, then where are your ideal clients? They may be on CRM blogs and forums, but they are more likely searching and engaging with other CRM users.

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Consumer platforms like Netflix and Spotify have normalized instantaneous and unlimited content access, and hyper-relevant, personalized recommendations.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Valasys

OCTOBER 31, 2019

Benchmarking : Opting for a niche-driven B2B marketing mix, helps in building B2B marketing campaigns with optimal reach. Learn more on: Why B2B marketers must leverage ratings & reviews for growth. Hyper-personalized experiences nurture leads for optimized conversions.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis. Tracking for campaigns. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Competitive analysis. Tracking for campaigns. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Draft follow-ups in advance and send them automatically through your CRM.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. Emails sent on Personal Landmarks. Transactional Emails. Wrapping Things Up.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

SnapApp

MAY 7, 2018

In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and into the hands of your capable sales team. . So, why not use that open opportunity to give your target market the attention they’re missing?

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

MAY 7, 2018

In this second post in a three part series, we are diving into B2B marketing campaigns that will help you activate buyers already in your orbit and push them down to the bottom of your funnel and into the hands of your capable sales team. So, why not use that open opportunity to give your target market the attention they’re missing?

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

B2B Marketing Analytics

FEBRUARY 4, 2019

These 2 KPIs provide a foundation for marketing leaders have impactful conversations with their sales counterparts. At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Account-based marketers don’t concern themselves with lead quantity.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

B2B Marketing Analytics

FEBRUARY 24, 2020

These 2 KPIs provide a foundation for marketing leaders to have impactful conversations with their sales counterparts. At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Draft follow-ups in advance and send them automatically through your CRM.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Adobe Experience Cloud Blog

AUGUST 16, 2011

With such a solution, you can combine all necessary data into one easy-to-manage platform, enabling your marketing team to succeed faster with fewer risks. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. Integration with CRM systems.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

NetLine

APRIL 19, 2019

We use paid search, SEO/SEM, review site referrals, social media marketing and online and in-person events. Marketing for an organization with long sales cycles, the most important thing is finding the right people and building programs that reach them at the right frequency over months. Never stop being curious.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

B2B Marketing Analytics

JUNE 28, 2020

The data-driven marketing approach is a game-changer across the board and no doubt marketing analytics continues to be a top priority for the CMOs and marketing leaders across all the organizations. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Marketing Insider Group

FEBRUARY 14, 2012

In fact, channel proliferation might be overwhelming the good, customer-centric, buyer-controlled marketing you are trying to encourage. And that’s why, for many marketers, your social media marketing stinks! One of the main challenges of integrating social media into the marketing mix is lack of a consistent strategy.

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100