SpotMe Blog

MAY 11, 2023

Use of leading life science event technology – The best MedComms agencies use fully compliant event technology that integrates with pharma CRM events management software like Veeva so that you can enrich CRM records with deep event engagement data to drive your next best action.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Try to bring value to the business you’re trying to attract.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Allocadia

APRIL 3, 2019

.” – Erin Ashcraft, Media Operations Manager. The Task: Maximize Profitability When profitability hinges on marketing investment effectiveness, an accurate and timely understanding of how investments lead to results is critical. It can also easily determine which media vendors are delivering the most value.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Valasys

SEPTEMBER 8, 2020

Michael McLaren, global chief executive of Merkle B2B, pronounced that Merkle B2B would aid marketers by providing “world-class creative, data, media, and insights”. Merkle is a leading data-driven, technology-enabled, global performance marketing agency, founded in the year 1971 and headquartered in Columbia MD. About Merkle.

iProspect 40

iProspect Enterprise Management Paid Search Agency Advertising Agencies 40

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. Two other key metrics are lead generation and conversion rates.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. Two other key metrics are lead generation and conversion rates.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plans typically include a situation analysis (goals, strengths, weaknesses, environmental factors, and market analysis), a list of the KPIs you’re going to use, and details about your website and branding, content strategy, and social media plan. Two other key metrics are lead generation and conversion rates.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Hubspot

MARCH 4, 2020

The best way to combat these issues is through media planning. Based on this definition, it’s clear media planning has many moving parts — this is why the process can be difficult to get right. Benefits of Media Planning. Conducting analyses to measure the success of your media planning process.

Media Plans 100

Media Plans Planning Media Work Management 100

Hinge Marketing

APRIL 20, 2016

With the average cost-per-lead substantially lower for inbound marketing. Below are good online activities that build organic leads and nurture prospects. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Roll out a social media plan and usage policy. How Hinge Can Help.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Brandpoint

JULY 26, 2019

Are you looking to meet face-to-face with your ICP to drum up leads? Any specific messaging to use in conversations and on social media ? How will you manage any leads that you capture at the event? Your social media coordinator should probably be there to document and participate in that. Are you pushing a new product?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Pick a set of psychographic properties that are predictive of future customer value. through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Valasys

MAY 6, 2021

Your target audience, purpose, business model, and company values dictate where one should post, how often they should, and what kind of content they should engage with their target audience groups. A locally targeted print media plan can be highlighted in local newspapers. Email Marketing. PPC Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. And congrats on the #1 ranking! And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

ClickZ

JANUARY 25, 2021

Nine ways AI and social media demonstrate immense value for B2B marketing strategy. Below-mentioned are eight ways social media marketers can leverage AI and will completely transform B2B marketing campaigns: 1) Understanding the value of AI for B2B marketing. Prior to AI, lead generation was a tough job for marketers.

Marketing AI 145

Marketing AI Social Media Social Marketing B2B Marketing 145

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. I'd rank the goals of blogging – or any communication – thusly, in order of priority. link] davinabrewer Like ed ranked them below, I don't think they are exclusive.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I really enjoyed your presentation at LEAD San Diego this morning. 6 things you need 2 incorporate into your social media plan. Despite the cold you were terrific! That Twitter widget is cool.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&#

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Industrial Marketing Today

MAY 14, 2010

It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Tomorrow People

SEPTEMBER 27, 2022

Use your findings to uncover factors that may impact your organisation’s ability to deliver value. Rank all potential market segments based on two measures: market attractiveness and competitive strength. The way you phrase them is very important; misleading, irrelevant, or poorly-worded questions can hinder the value of your results.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Use your findings to uncover factors that may impact your organisation’s ability to deliver value. How to define the ideal target market Rank all potential market segments based on two measures: market attractiveness and competitive strength. Value matrix A value matrix is an internal document all teams in your organisation should use.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. How does one easily put a value on better data management via MDM ? Great question. The ROI of many Enterprise 2.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R. Know your audience.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 17, 2010

Numbers can both have value and be deceptive. You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. The notable points are many; among the key takeaways are these: 1.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 11, 2010

HTML5 and open web standards could lead the way: [link] [link] alexanderkesler Is It Curtains for the App Store? – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

APRIL 1, 2010

However, the photos in each location appear to be different, and the file names on Flickr are straight from the camera (tough to rank in search engines when your photo is named “CIMG1537″). Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Thanks for the read.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Regardless of size, you need backlinks. The more content pointing to your site from sites with authority the better.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Option 3 will blend too much with the rollovers. I like number 1, except for the search box.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

SalesIntel

JUNE 29, 2022

This can lead to repeat business and a loyal customer base. Actionable tips: Write newsworthy press releases that will interest the media. Plan public events that will generate attention for your business. Actionable tips: Offer discounts and coupons that provide value to the customer. Elements of the Promotional Mix.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Convince & Convert

JUNE 22, 2010

link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives. I wonder if social media training will be added to corporate continuing education programs.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 11, 2010

Not drive sales revenue or create leads. Perhaps social media will only serve the purpose of listening, analyzing and responding to customer need. If so, then you might consider social media more of a customer service/retention tool which still gives it great value. To really do so. No… to profit.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

In fact, I believe that ultimately SM will be viewed largely as a customer retention tool, with budgets from those departments and metrics that focus on customer lifetime value and how it’s impacted by social media touches. Using social media to acquire customers is like using email to acquire customers. Unlikely at best.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151