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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

These tasks take time away from the value we could potentially be adding in our business. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). These enable businesses to prioritize and pursue the most promising leads.

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10 Best Ways to Use LinkedIn for Sales Prospecting

SalesIntel

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Explore popular solutions and how they can integrate with your CRM in this complete guide. Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management. Sales automation tools streamline repetitive tasks so you can focus on selling.

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. But how do you subtly engage your prospects when they are researching solutions online?

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Calculating Your Email Marketing ROI: What to Keep in Mind The return on an investment is calculated by deducting the investment’s beginning value from its ending value. Here’s the equation: ROI is calculated as (Final Value – Initial Value) / Costs x100%.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? What percent of our qualified leads are converting? It is for every individual and every department in the organization. It’s the popular favorite in most B2B organizations.