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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Without their knowledge and expertise, you put customer satisfaction at risk. You also need time, money, and resources to recruit replacement talent. Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service.

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Top 10 customer service software tools

Sprout Social

The platform empowers customers with self-service features such as guided widgets to lead users to relevant answers via your company’s knowledge base. Full-stack customer service software Integrating service tools with your CRM is a no-brainer for the sake of more comprehensive customer care.

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HubSpot Product Update Roundup - April 2023

SmartBug Media

April 2023 Create Multiple Knowledge Bases *available to Service Hub Enterprise users only. Learn More > HubSpot Update Details Service Hub Enterprise now allows businesses to create multiple Knowledge Bases, making their articles more specific to their customers' needs.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work. Lastly, integrated complaint management software and searchable knowledge bases will ensure your agents have all the customer information they need in one central place.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve.