government 
Only B2B
JUNE 12, 2023
In today’s digital era, businesses heavily rely on customer relationship management (CRM) systems to streamline their operations and drive growth. However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. So, buckle up and get ready to clean up your CRM data!
Martech
APRIL 15, 2024
For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. Q: You studied in São Paulo. Is that where you are from? A: Yes, I am Brazilian, correct. Europe and Asia. A: Exactly.
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Marketing Insider Group
AUGUST 19, 2020
88% of marketers surveyed in a study by Evergage agreed that consumers expect personalization these days, but only 31% think that they are getting it right. Use a CRM that is closely aligned with your ABM process and sales model. Integrated and intelligent CRM. (Source: Accenture ). Personalized Content Based on Intent.
Salesforce Marketing Cloud
DECEMBER 2, 2021
People around the world rely on our customer relationship management (CRM) platform to keep their business running. An architect brings technology, people, and processes together using governance and expert communication and listening skills to ensure solutions truly meet the needs of the business. What is a Salesforce Architect?
ANNUITAS
NOVEMBER 20, 2014
In my work with many large enterprise B2B organizations, I find this is the case more often than not. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one. Lack of Data Governance. Lack of Demand Generation Focus.
ANNUITAS
JULY 17, 2014
In my work with many large enterprise B2B organizations, I find this is the case more often than not. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one. Lack of Data Governance. Lack of Demand Generation Focus.
chiefmartech
APRIL 24, 2019
According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. Governance : establishing and enforcing rules and standards across all approved apps in the platform’s ecosystem. Is it bidirectional?
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