Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Clean up your CRM.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. For instance, this could be them scheduling a call, signing up for a demo, downloading your whitepaper, or providing feedback.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Allocadia

APRIL 3, 2019

The responses to campaigns and programs are tracked in a CRM; to compare investments to impacts, data had to be pulled from a spreadsheet, a report had to be downloaded from the CRM system and then the two data sets had to be merged in a separate spreadsheet.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

GreenRope

JUNE 1, 2020

3 Smart Ways to Empower Your Emails with CRM Data. The company that sent John that email had lots of data about customers and prospective customers—data about their style, color preferences, location, visits, and downloads. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? To his surprise, the message addressed him by name.

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Porch Group Media

JUNE 27, 2018

Download our CRM Email Reactivation Solutions Guide to learn how to turned your dormant customers into profit. The reactivated email addresses provided a 7:1 ROI in terms of conversions/purchases. The campaign also generated: 2.22% open rate.61% 61% clicks to delivered. 27.36% clicks to open.

Case Study 40

Case Study Case Studies Studies Brand Identity 40

ClearVoice

DECEMBER 18, 2023

Content downloads. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Content downloads. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

SmartBug Media

APRIL 17, 2023

The HubSpot platform includes five different hubs: Marketing Hub, Sales Hub, Service Hub, CRM Hub, and Operations Hub. Case Studies and Client Success Stories Lastly, your business will want to take a look at any case studies or client success stories from the agencies you’re considering.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

NuSpark Consulting

MAY 4, 2023

CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers. Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

FEBRUARY 25, 2021

As emails feed into your CRM, sales and marketing will have the opportunity to nurture the new leads with additional content. Keep the conversation going by offering additional, related content, such as: A related blog post link A 30-second “thank you” video from the host A limited-time ungated whitepaper or case study.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBug Media

DECEMBER 22, 2020

At one of my previous companies, we offered a free demo version of the software that prospects could download and use free of charge for two weeks. These demo requests were all handled automatically from a website form—from submission, to logging it in our CRM, to sending a software key via an integration with our product. Or a tenth?

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. In the worst case, they could suspend your email account. Your go-to-market actions are only as good as the data they run on.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. your website, CRM).

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. They leverage pre-built connectors to seamlessly move data between your intent data provider, MAP, CRM, or data warehouse. Leverage case studies, expert guidance, and start small – scaling as you gain confidence.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Sprout Social

MAY 5, 2021

Case studies. For example, free downloadables are perfect for funneling social traffic to your business’ landing pages and encouraging opt-ins to eventually be handed off to sales… …meanwhile, testimonials from customers serve to nurture existing followers that might be on the fence. How-to videos.

Paid Search Agency 117

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 117

Binary Demand

JULY 21, 2023

It encompasses various aspects such as browser type, operating system, cloud-computing infrastructure , server type, and CRM platform. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data. A B2B CRM ensures efficient deal tracking, follow-ups, and up-to-date data security measures.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. For example: By integrating Marketo with a Sendoso , you can trigger an automated email after someone downloads an eBook with the eBook link and a $5 coffee eGift card.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. We don’t sell CRM so we partner with them on content. Image: CMO Survey. Image: ANA.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Martech

JANUARY 18, 2022

Data drawn from analytics and CRM systems can provide marketers with much-needed context to make better campaign decisions. This information falls almost exclusively in the CRM category, and it can be used to understand things like segment behavior and offer personalization.”. Click here to download! Data adds customer context.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 126

Sprout Social

MAY 3, 2023

You don’t need a finance degree to make your case (although taking some classes may help), but you do need to speak in their language. They’re trying to create a perfect business case that doesn’t exist. When presenting these line items to your CFO, you need to be prepared with an airtight, data-driven case.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

40

40

BenchmarkONE

NOVEMBER 10, 2022

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. It will also indicate who is in your webinar funnel. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. A new contact downloads a piece of content. Ensure they are working on the right things.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. Download the case study.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

SmartBug Media

JUNE 29, 2022

It can take 6-9 months —and in some cases, even longer—to start to see the results of an inbound investment. The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software. A CRM system. Migration: Don’t forget to back up your data in case anything goes wrong.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

Brandpoint

NOVEMBER 3, 2022

Whether you’re trying to boost downloads, collect more emails, earn more “contact us” form fills or make a sale, optimizing your blog as a conversion point is a great way to leverage traffic on your site. Think ahead when you start working with a client and consider if they’d potentially make for a good case study.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Hinge Marketing

DECEMBER 4, 2019

As leading experts gain more influence , there is a strong case for firms to consolidate their talent, infrastructure and relationships. Download the M&A Guide for Professional Services Firms. When designing a baseline study, it pays to think about the future, too. Download the M&A Guide for Professional Services Firms.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Binary Demand

MARCH 26, 2024

This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition. Targeted content is king: Once you understand your audience journey, create targeted content that speaks directly to each stage.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

CoSchedule

JULY 25, 2022

Your download should start shortly. Or you can download it manually here. Download Now. This 250+ page technical white paper from Microsoft (download) describes in-depth how to deploy their Power BI software in an enterprise. It uses plenty of case studies to illustrate its products’ benefits.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

BOP Design

MARCH 30, 2021

Is your list only prospects who downloaded a piece of content from your website? Think segmentation if this is the case.). Then share blog posts with statistics or case studies that support their recommendation to buy your software or services. Or is your list a mix of prospects, clients, and cold leads?

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117