Determining ROI on events: Why are you operating blind?
Lead Liaison
JANUARY 10, 2023
Determining ROI on events: Why are you operating blind? What is the value of a new customer or client to the company? . I am continually amazed at how many event managers from both small to medium-sized businesses, all the way up to fortune 100 companies have no idea what the value of one new customer is to their company.
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