Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Seismic

MARCH 4, 2021

The best companies today are great storytellers. But before they purchase a product, buyers first engage with an organization’s brand story. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. They’re looking for healthy and stable leaders they can trust to point them in the right direction to make a purchase, form a partnership, or find a service. Brand Storytelling.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. But, there is a problem.

Conference 106

Conference Creativity Startups Network Marketing 106

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. They also create much-needed assurance for customers while they’re making a purchase decision.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. For ads, I want creativity. “Aren’t writers just writers?”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

JULY 27, 2021

Without enough users purchasing AR/VR headset hardware, developers saw no reason to develop high volume content. VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Top Rank Marketing

JUNE 29, 2023

One of the presentations that really stuck with me was about the power of Memory for B2B branding. In this blog post, I will share the key rules for effective B2B branding, drawing insights from a presentation by Mimi Turner , Head of EMEA & Latin America, The B2B Institute at LinkedIn.

Rules 61

Rules Brand Identity Branding B2B 61

Zoominfo

SEPTEMBER 16, 2020

B2B buyers are people with emotions, who largely rely on their first impressions to make decisions — decisions like purchasing a B2B product/service. Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. Builds trust with key stakeholders. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Super creative way to get people engaged and also create a path to purchase!”. Nickelodeon: Instagram Stories. PF Candle Co.:

Social Media 91

Social Media Media Brand Identity Branding 91

ClickZ

AUGUST 10, 2020

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. Just one month after launch, JIGGY was featured on the Today Show, exploding her brand awareness.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Salesforce Marketing Cloud

DECEMBER 7, 2022

I’m a creative strategist for Q Branch, an in-house agency at Salesforce. Need creative inspiration? Learn how one creative strategist gets inspiration from a role-playing board game. Learn how one creative strategist gets inspiration from a role-playing board game. Get into storytelling. What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 83

Marketing AI Advertising Agencies Planning Broadcasting 83

Martech

OCTOBER 4, 2021

Using psychology and data to get customers closer to purchase . With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. At the same time, Perkuto will be able to leverage creative, performance marketing and CX design capabilities from MERGE. Why we care.

Acquisitions 94

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 94

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Today, relying solely on creative storytelling is no longer sufficient. Video marketing in B2B fosters creativity, humanizes brands, and builds lasting connections with potential buyers.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Optinmonster

APRIL 8, 2024

Videos Videos are an extremely powerful way of convincing shoppers to purchase. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines. Research shows that 63% of buyers are more likely to purchase from websites that offer live chat support.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. Today, relying solely on creative storytelling is no longer sufficient. Video marketing in B2B fosters creativity, humanizes brands, and builds lasting connections with potential buyers.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Hubspot

JULY 6, 2021

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 If you have low brand salience, then consumers might not know your brand exists and therefore won't think of your brand when they need to make a purchase.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. Creativity is saved for blog articles and video clips, not monthly reporting—that’s just common sense to many teams. Proper storytelling while implementing analytics can help fix this. Featured image attribution: Serpstat.

Storytelling 48

Storytelling Analytics Enterprise Management Work Management 48

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 77

Marketing AI Advertising Agencies Planning Broadcasting 77

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. With the 2023 Killer Content Awards , B2BMX is celebrating the brands that not only put innovation at the forefront of their strategies, but also let their creative juices flow to surprise and delight audiences.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Valasys

JULY 14, 2020

Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ultimately prompt those leads to make a purchase decision. It Breathes Life to Branding Through Powerful Storytelling. Now the question is: how does that happen?

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. Same is lame.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Push creative boundaries for your brand with these ideas: 1. Sharing facts about issues your company cares about is an easy, effective way to present your brand values.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

6sense

SEPTEMBER 10, 2021

This global event was a great display of brainstorming and creativity, as well as an amazing opportunity for me to get inspiration for Acquia’s own ABM efforts. Across the board, the campaigns creatively pushed the boundaries of customer experience through solving customer pain points and value-based selling. So, how did everyone do?

Account Based Marketing 62

Account Based Marketing Paid Search Agency ABM Planning 62

Anyword

FEBRUARY 16, 2022

CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Even a product that is indistinguishable from its competitors can be presented as something special – Absolut Vodka is a famous example of this. Before: presents a problem that the target market has.

Copywriting 56

Copywriting AIDA Marketing AI Lead Scoring 56

Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts. JoePulizzi Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Content Standard

MARCH 11, 2015

Rencher challenged attendees to focus on being both consistent and continuous in creative execution. If creativity and marketing are inextricably linked together, the overall experience a business builds ultimately drives customer loyalty. Nail down the global vision you’ll present internally and externally. Storytelling.

Storytelling 40

Storytelling Process Personalization Marketing & Strategy 40