Bluetext

MARCH 19, 2024

By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. A technology company really has to earn that trust and it doesn’t come easily.” “We wanted to steer clear of fear-mongering and scare tactics.”

User-Generated Content 80

User-Generated Content Paid Search Agency Advertising Agencies Generation 80

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Producing more video content is also a big initiative. How do we develop our storytelling?

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Thinkers360

FEBRUARY 16, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Content Standard

DECEMBER 19, 2023

The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search. Diversify content by transforming written material into images, videos, and interactive formats which are gaining prominence in search results. (

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. And as a result, so has the role of social media managers.

Social Media 89

Social Media Media Content Storytelling 89

Magisto

MAY 20, 2020

One of the most effective ways to keep students engaged and focused is video. Video allows students to rewatch the educational videos on their own time if they need to. Getting started with video is simple: create a video to explain, demonstrate, or interact with students – the possibilities are endless.

Video Marketing 52

Video Marketing Best Practices Curation Storytelling 52

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. Use great storytelling to create emotional connections Can we ask you a Question…? Along with her relatable lyrics, her music videos and visual aesthetics play a significant role in her marketing.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Hubspot

MARCH 6, 2019

In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. That’s because Adobe Premiere Pro has hundreds of features and capabilities to create virtually any type of video you could imagine. Illustrator.

Creativity 73

Creativity Enterprise Management Work Management Mobile Advertising 73

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We have food, which is curated by First We Feast. We have music, which is curated by Pigeons and Planes.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Litmus

FEBRUARY 8, 2024

Adopt universal design principles benefitting all audiences, including alt text for images, captioning for audio/video, plain language and good color contrast. Leveraging AI for tedious tasks frees marketing teams to focus their energy on strategic, creative thinking. Was last year all sunshine and roses? What resonated most?

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

SocialPilot

JANUARY 21, 2024

The Power of Videos Step aside, static images; make way for dynamic videos! Videos have the power to immerse viewers in an experience, and for hotels, they bring the ambiance, services, and local attractions to life. Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Vidyard

MAY 27, 2019

That’s where video comes in. At Vidyard we’re always curious how salespeople can learn from different disciplines and how they can be more creative in their outreach. So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate. Video offers plenty of possibilities.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Content Standard

DECEMBER 27, 2018

.” While this seemed like it would be tough for businesses, Facebook made clear that posts that had higher conversion between people would get priority in news feeds and gave suggestions on the type of content that gets more interaction, including live videos. Marketers have been saying it for years: video is where it’s at.

Social Media 111

Social Media Social Marketing Media Planning 111

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. As Lenovo’s new campaign showcases, sometimes it’s good to be weird.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

DiscoverOrg

APRIL 11, 2019

Start fresh on vacation with this curated list of new, diverse, must-read books – especially for salespeople who sell SaaS and other cloud-based products. If you think creativity can’t be measured in dollars, Anne Miller disagrees. Forgot Snag some of our favorite sales techniques here: [VIDEO] Cold-Call Competition.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Convince & Convert

AUGUST 21, 2015

campaign provided a strong foundation for the Instagram ad campaign across creative strategy, influencer activation, and user-generated content. Power Duo: Visual Storytelling and Advertising. There’s an art to advertising on Instagram, and visual storytelling offers a powerful strategy to make advertising content more memorable.

Advertising Agencies 160

Advertising Agencies Brand Identity Branding Paid Search Agency 160

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. Furthermore, several videos were recorded of people interacting with the exhibits.

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. This is a big development for a company that needs to find creative new ways to monetize.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Convince & Convert

DECEMBER 5, 2013

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. did a good job of curating a centralized place for the movement. The content on Buzzfeed alone was pretty amazing.

Case Study 138

Case Study Case Studies Studies Paid Search Agency 138

ClickZ

JUNE 3, 2020

Quarantainment programming, as defined by Betches, is “a digital getaway that combines curated and original content to help their audiences stay informed, engaged and entertained through COVID-19-induced quarantine.”. Users have access to a daily newsletter, multiple video series, and podcasts.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Sprout Social

APRIL 28, 2020

Think hiring a video intern or increasing the budget for boosting posts would be a game-changer? To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes. Then, you can track those results to make sure the pivot is paying off. You’ll need to convince leadership, and that’s best done with data.

Social Media 117

Social Media Media Enterprise Management Thought Leadership 117

Sprout Social

MAY 14, 2020

In The Sprout Social Index, Edition XVI: Above & Beyond , we identified what types of content that brands want from social, including 68% wanting images, 50% wanting video and 30% wanting text-based posts. Getty Museum: Get creative & funny. These giveaways can take place on Twitter or on Instagram or even cross-platform.

Social Media 143

Social Media Media Click Rate Ideal Customer Profiles 143

ClearVoice

JANUARY 11, 2020

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. When it comes to something related to audio or video recording, I also tend to overwhelm myself (and procrastinate) with researching and finding the “right equipment.” My tendency as a beginner is worrying about getting it right.

Tips 64

Tips Storytelling Buzz Curation 64

KoMarketing Associates

JANUARY 16, 2013

but, in spite of their stylistic differences, each can offer us insight into creatively approaching content marketing in the year 2013. When it comes to brainstorming B2B content ideas, get creative! Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Martech Advisor

DECEMBER 19, 2019

As you are probably brainstorming social media campaign ideas ahead of 2020, here are 20 prizewinning social media campaign ideas to get your creative juices flowing. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. million customers return for a second “fix” within 90 days.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Content4Demand

SEPTEMBER 24, 2018

Today, you’re more likely to be listening to curated playlists on Spotify and downloading albums through iTunes. We’re seeing a similar shift among B2B audiences, who are spending less time downloading hefty E-books and reports, and instead looking for easy-to-digest information in the form of podcasts, videos and interactive experiences.

Planning 40

Planning Curation Marketing & Strategy Storytelling 40

Mailmunch

JULY 9, 2021

They are then sent out in emails attached with relevant videos, images, and other resources. For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Content Standard

MAY 6, 2022

I guarantee you’ll think of more useful and creative activations that are more attuned to your customers. Consumers, in particular, give more credence to brands that feel authentic—when brand videos and images are more realistic or when they see people like themselves featured or contributing content.

Brand Identity 68

Brand Identity Branding Digital Marketing Funnels Top of Funnel 68