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B2B Word on the Street: Guerilla Marketing

B2B Ideas @ Work

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes. We look up, down and all around as we go.

what is an effective marketer?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? According to dictionary.com, the word effective means “ adequate to accomplish a purpose; producing the intended or expected result&#. An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. So is “effective marketing &# the same as “effective marketer “? Now we are getting somewhere.

Chat with Christian Jurinka of Attack Marketing

PR Meets Marketing

In late April, I met Christian Jurinka of Attack Marketing at the Event Marketing Summit. I was intrigued by how guerilla marketing can reach your audience/consumers and drive them to action. Attack does work for a sumo organization and have adopted him as their “mascot.&# Here is a quick summary of our conversation: Economy’s Impact on Guerilla Marketing. As budgets are being constricted, really need to be more creative to connect with consumers. Key Benefits of Guerilla Marketing. Click on the image to watch the video.

How to make a living on Vine

grow - Practical Marketing Solutions

Here is an interview with Juan Pablo Zurita, teen heart-throb, creative genius, and one of the world’s greatest Viners: Mark: What you do is NOT easy! I am astounded by the intense creativity it takes to be consistently entertaining in six seconds! How You often use special effects like stop motion to create zany scenarios. work in Twitter and Vine for Telcel.

8 Ways to EARN Media Attention Instead of Buying It

Hubspot

With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. Bonus: Creative Content and Campaigns. Don't have a lot of data?

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. and potential customers) at work as a means of discovering unmet needs that your organization can fill. As you observe, keep in mind the reason why you are doing this: Most organizations dont really know whats not working or why. The techniques I suggested last week for becoming a more effective listener can also be applied to become a more effective observer.

How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Understanding How Gaia Works. Finding & Creating Meaningful Work.

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. So I decided to see if I could develop a Knowledge Management model that would work for any. Models that focus on strategy, systems, information structures and value propositions didnt work -- they vary too much by organization type and size. So if we started KM over again as Work Effectiveness Improvement.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In describing this work Ive used three of the interviews that were especially illuminating. One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. third was a tax partner who delegated all knowledge work to subordinates or assistants, even printing out and routing his e-mails. Working Smarter.

FAQ 2

How to Save the World - PKM An Update

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In describing this work Ive used three of the interviews that were especially illuminating. One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. third was a tax partner who delegated all knowledge work to subordinates or assistants, even printing out and routing his e-mails. Working Smarter.

FAQ 2

PKM and the Organization - Pollard

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Aug Oct.