Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. . Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

SnapApp

JULY 22, 2015

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action. Campaigns large and small take time: content creation, creative, and execution. The problem?

Marketo 48

Marketo Demand Generation High Quality Lead Creativity 48

Directive Agency

MARCH 6, 2017

Lack of Targeting. Poor Creative. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. What does your target customer request or define their needs as when they contact you? Lack of Targeting.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Additionally, using D&B data, the team created custom blocks personalized by region and industry to better target users with relevant content.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

The Point

DECEMBER 11, 2018

How can ABM best coexist with a more traditional funnel-based demand generation model? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. So it is, I would argue, with ABM.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

JANUARY 21, 2014

B2B Marketing Creative E-mail email design email marketing lead generation Marketo b2b demand generation b2b lead generation email copywriting Marketo agency marketo agency partner Marketo partner' The revised email can be seen in the second thumbnail to the right.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. However, most marketers treat events as one-off, ad-hoc events, rather than viewed within the context of a holistic Demand Generation Strategy.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Amanda Todorovich, Senior Director, Content & Creative Services, Cleveland Clinic. Nnamdi Nwoke, Senior Director, Demand Generation, GreenSky.

Thought Leadership 134

Thought Leadership CMO Marketo Marketing Automation Services 134

Adobe Experience Cloud Blog

APRIL 5, 2011

Of all the potential buyers swarming in the water, it takes time and creativity to grow a minnow of an opportunity into one heavy enough to tow the line, while avoiding tales of “the one that got away.”. In other words, you’ve got to generate and manage demand. So, what does it mean to be a demand generation marketer?

Demand Generation 48

Demand Generation Demand Sales Qualified Leads Lead Ranking 48

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Adobe Experience Cloud Blog

OCTOBER 30, 2015

I’m fairly confident that this would violate like 138 principles of content marketing and demand generation. These questions will differ depending on your target persona’s profile; the ultimate goal is to capture information that will help you to better qualify your leads! Let us know in the comments below!

Lead Generation 48

Lead Generation Sales Qualified Leads Creativity Video Marketing 48

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. In this age of information and technology, the expectation of the marketer is that they are both creative as well as data driven.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Adobe Experience Cloud Blog

JULY 13, 2018

Kendall Brown, Manager, Global Demand Generation, Verizon. Michael Barber, SVP and Chief Creative Officer, Godfrey B2B. Shannon Renz, Senior Director, Demand Center – Marketing Operations, SAP Ariba. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Melissa Hobley, CMO, OkCupid.

B2B Thought Leadership 116

B2B Thought Leadership Class CMO Thought Leadership 116

Adobe Experience Cloud Blog

MARCH 23, 2018

In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics? They are tech-savvy, demanding, and knowledgeable, expecting personalized approach regardless of the channel they use to interact with a brand. The Alexa of Marketing. Segment Your Market.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

MAY 24, 2018

You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign. Earning attention requires targeted, personalized communications. Manager, Demand Generation CoE & Strategy, Marketo.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

The Mx Group

NOVEMBER 17, 2017

If you want the account engagement score to be part of your metrics mix, it is important to understand how the different tools calculate it and pick the tool that is the most meaningful to your business. Do you have any economical suggestions for managing offline data and IP targeting? How do we decide which to target?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Digital B2B Marketing

NOVEMBER 15, 2012

This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. This lets you take the demand generation or nurture program, for instance, and “send banners” to the same people you are sending emails too. [Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. No problem! Then we cried. Then we subscribed for more.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Leadspace

OCTOBER 18, 2017

Many of these challenges were highlighted in our recent The State of Account-Based Marketing Report with Marketo as the key obstacles preventing many organizations from effectively implementing ABM. Finding your “ named accounts ” or target accounts is of course the foundation of any ABM campaign.

Account Based Marketing 48

Account Based Marketing ABM Marketing AI Automation 48

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. Relevance is more important than ever.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Adobe Experience Cloud Blog

SEPTEMBER 7, 2008

How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process. Lead Generation. Is your sales team?

Demand Generation 48

Demand Generation Demand Budget Programs Generation 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Doug Kessler is the forward-thinking Co-founder and Creative Director of Velocity Partners, Ltd. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 22, 2018

This includes anything from email automation to demand generation to revenue attribution. The technological explosion of the last two decades resulted in less time needed for menial, redundant tasks, leaving more time for marketers to do what they signed their offer letters for creative, strategic problem-solving.

Marketing Budget 134

Marketing Budget Automation Marketing & Strategy Marketing Strategy 134

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend. DemandGen Summit.

Training 48

Training Demand Demand Generation Agencies Planning 48

Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. Plus belly laughs, creative networking, shenanigans, and marketers-off-the-clock antics.)

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Heinz Marketing

JANUARY 3, 2018

And since our demand generation efforts are so closely tied to content as well, there’s overlap in a few of these categories. Adobe Creative Cloud. Lead Generation. Several tools have utility and impact in multiple areas, and in a few cases we have noted that. Adobe Connect. SurveyMonkey. Content Amplification.

Godaddy 44

Godaddy Marketing Analytics Tools Work Management Zoominfo 44

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Both campaigns were targeting the same ABM audience and promoted the downloadable content with the same copy and creatives. But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Great for: Senior-level marketers, marketing tech executives, creative technologists, data scientists, and digital strategists. Sponsor: Marketo. More than 100 exhibitors are expected. Date: Apr.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Point

JUNE 20, 2012

However, if the creative foundation for those campaigns is suspect, even the best technology simply results in a faster time to failure. Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success.

Template 100

Template Tips Landing Pages Marketo 100

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Adobe Creative Cloud), or other tools your team may discover that appear to be helpful. Possible reduction of actual demand generation budget to cover those costs. Investing in (licensing, purchasing) martech solutions is certainly something you will do.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52