Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. However, savvy brands recognize that staying invested in media during slowdowns can pay dividends.

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Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? . “On balance, there are more opportunities for agencies than threats,” said Frank.

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Paid Search Agency Features Ads Marketing AI 139

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Act-On

OCTOBER 11, 2023

Consider how your team will use agencies, consultants, and freelancers to support marketing programs. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

JUNE 2, 2021

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive. Having to notify an agency and figure out how to pivot can take days.

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions. Not convinced? We have proof!

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Marketing Insider Group

FEBRUARY 3, 2021

There are always pros and cons to in-house vs. outsourced decisions, but we believe strongly that a content marketing agency like ours can deliver more return for every dollar you invest. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I For ads, I want creativity.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

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Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.”

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity. As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work.

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Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. .” ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.

Acquisitions 113

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 113

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Agencies are very good at taking direction.

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Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

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Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Oktopost

APRIL 13, 2023

He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment.

Resources 118

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Martech

FEBRUARY 22, 2024

The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape. The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. A good example of this is the casual shirt brand UNTUCKit.

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SmartBug Media

JANUARY 5, 2024

We’re breaking down the emerging value of AI for marketing and the continued significance of digital agencies—and exploring the potential for collaboration to elevate your efforts. As a result, we have more freedom to turn to higher-value work—from bigger-picture creative thinking to deep strategy and relationship building.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Brandpoint

JUNE 25, 2021

As a content marketing agency, Brandpoint has a staff that is filled with marketers who have either been with the company for years and years or have been in the industry for much of their adult life. Two marketers who have joined the agency this year are part of that second classification. Creative agencies were their own thing.

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Paid Search Agency Advertising Agencies Work Management Marketing Management 112

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing. They can be blog posts, articles, social media captions, website copies, etc.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency.

Paid Search Agency 99

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Walker Sands

JANUARY 12, 2023

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women? This led us to new questions.

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Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. A technology company really has to earn that trust and it doesn’t come easily.” ” F5 has been running a brand campaign focused on the positive.

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User-Generated Content Paid Search Agency Advertising Agencies Generation 97

Martech

MARCH 20, 2024

Work with outside experts If you’re changing the company name, work with a branding agency. Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Branding 115

Valasys

APRIL 19, 2024

This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. This article further explains the benefits of hiring an ads agency. Agencies also possess invaluable specialized skills. Image Source. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

sagefrog

APRIL 2, 2024

Hootsuite Media Pro What is a MarTech Stack? It encompasses a wide range of platforms and software solutions tailored to various aspects of marketing, from SEO and content marketing to social media management and paid advertising. LeadLander 7. MarTech’s versatility is one of its greatest strengths.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. It’s so much more than posting.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

FEBRUARY 7, 2024

A: I started off more in the creative realm, more on the design end. I ended up starting my own marketing agency, primarily focused on digital marketing. Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. This interview has been edited for clarity and length. How has it been for you?

Advertising Agencies 113

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 113

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams. Momos’ Momos 2.0

Marketing AI 99

Marketing AI Paid Search Agency Lead Ranking Psychographics 99

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Over the last 15 years, Sarah has led marketing teams both in-house for companies like Square, and on the agency side as the brand agency of record for Salesforce.

Marketing & Strategy 118

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Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

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