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How to find and win your first 10 B2B customers

Lenny's Newsletter

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really. But it worked.”

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I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller

Engagio

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71
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How to Build a Career Path Toward the C-Suite

SmartBug Media

As I’ve invested in my own personal and career development and have spent time with a variety of aspiring, brand new, and of course, well-seasoned CEOs, it’s been clear to me that the path toward the C-suite is one full of bumps and turns, highs and lows, and more. Chief people officer (CPO). Cultivate your personal brand.

CPO 96
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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

For the past few years, the Valentine's Day marketing trend has been to transcend romance, be more inclusive, and explore different relationships and perceptions of love. Customers can create their personalized version of peanut or almond butter jars. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor.

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Season’s greetings from the Seismic Blog

Seismic

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. Increasingly, sellers are using their personal brand to build relationships with prospects. AI-guided selling is the future.

CPO 52
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How the best content marketing agencies onboard customers to nail success

Tomorrow People

So how does a great relationship between client and agency teams start? It’s the project sponsor — the person whose KPIs are being delivered by working on the project. The project lead (or manager): point-person for the day-to-day. That’s another trait of a great client-agency relationship — nobody claims to know everything.

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

So how does a great relationship between client and agency teams start? It’s the project sponsor — the person whose KPIs are being delivered by working on the project. The project lead (or manager): point-person for the day-to-day. That’s another trait of a great client-agency relationship — nobody claims to know everything.