Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Mereo

MAY 4, 2023

Pricing a B2B solution is complex. Sellers and buyers alike can fall prey to emotions over reason when considering dollar signs associated with a solution. And it is a challenging concept: What is the buyer willing to invest for the target outcome this solution delivers? What should the value this solution provides cost a buyer?

Pricing 50

Pricing Price Work Management Marketing Management 50

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Aberdeen

DECEMBER 21, 2022

The following is an an event recap from Aberdeen’s VP & Principal Analyst, Contact Center & Customer Experience Management, Omer Minkara. Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

SEPTEMBER 15, 2022

Product-led growth (PLG) has been a rising strategy of late in the B2B sphere — especially within the private equity investment space when it comes to Software as a Service (SaaS) portfolio companies. Therefore, they must also commit to relentlessly analyze and act on usage data to increase their go-to-market efficiency.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Processing and Media Creation. Management and Delivery. Software teams have done this for years; it’s time media caught up.

Trends 53

Trends Video Marketing CPO Allocation 53

Choozle

MARCH 27, 2019

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. I knew that with the right people and process, a timeboxed Hack Day can accelerate knowledge transfer, accomplish a ton through deliberate focus, and plant the seeds for future growth. ” Why?

CPO 49

CPO Validation Bandwidth Design 49

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

MAY 25, 2023

Selling companies like the subscription pricing approach (whether or not they have a software as a service offering or leased physical product) because it creates a more predictable revenue stream. This has become particularly important with the drive to subscription revenue.

Pricing 36

Pricing Price Bundling Marketing Management 36

Mereo

MARCH 24, 2022

A glimmer of opportunity comes from that same CSO Insights research: 90% of buyers are willing to engage salespeople earlier in the process if a selling organization can deliver more value by means of: Sharing new insights and information. What can your business development team do with that stark reality? THE ONUS OF BUSINESS DEVELOPMENT.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Mereo

APRIL 28, 2022

A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.

Lead Ranking 36

Lead Ranking Lead Scoring Marketing Management Forrester 36

LEADership

NOVEMBER 5, 2013

Optimization then, is the process of refining and strengthening relationships in order to get better business results overall. How does this process work? Talking about process, allow me to digress briefly (you’ll agree it is a relevant digression). What steps can you take to optimize social media channels for your B2B company?

Social Media 40

Social Media Optimization CPO Media 40

Mereo

MAY 18, 2023

And, most importantly, your leadership team should be able to use this strategy to replicate the process for any product updates or new solutions into the future. Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. What would they rate your solution? Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Lenny's Newsletter

AUGUST 15, 2023

So she manually created compliance reports for a few companies and noticed (surprisingly) that they all found them very valuable: “ There was about a six-month process before we started coding where we talked to about two dozen companies. That was the validation process for us. Art by Natalie Harney. Forty percent (nearly half!)

Validation 52

Validation Startups CPO B2B 52

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. Learn More: The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy. The (Near) Past. The Future.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Mereo

DECEMBER 9, 2020

Every organization is caught between the tug of customer-driven demands and market-driven forces. What if the customer your organization hones in on here and now is not indicative of where the overall market is headed — or what tomorrow’s buyers will need? Rethink your customer as a subset of your target market — not the inverse.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The King of the short sentence has lessons for any marketing writer.) Because the first thing to understand about our editorial copy is that it’s a business process.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Valasys

APRIL 5, 2019

The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time. This represents the largest areas for B2B marketing investment. This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Buffer

NOVEMBER 30, 2020

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. 2010: After getting paying customers, I shifted the focus to marketing. I knew it was time to focus on marketing and further customer development. 2015: Exploring self-management.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77