Sana Commerce
JUNE 27, 2023
There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? Definition of cost per order in B2B Cost per order (CPO) is simply your total costs over time divided by your total number of orders over that same period.
Lenny's Newsletter
SEPTEMBER 12, 2023
Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market. ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do.
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Martech
DECEMBER 9, 2021
An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role.
Sana Commerce
JULY 7, 2022
More and more, IT leaders are searching for solutions that support digital process automation. High costs cut due to digital process automation. Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. IT departments can be profit drivers.
Martech
MARCH 13, 2024
Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. For example, if I’m a car marketplace, I would say, “Instead of deploying, all these different, tools, can I have a chatbot where people can just talk and, book an appointment and make that frictionless process?” How do I train them?
Engagio
AUGUST 16, 2021
In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.
Marketing Insider Group
AUGUST 5, 2020
Our more modern understanding of digital automation really started in the 1980s when engineers started to look for ways to automated the entire manufacturing process. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.
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