Smashmouth Marketing
MARCH 14, 2020
Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. They can organize virtual events.
Brandpoint
MARCH 31, 2020
Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites.
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The Point
APRIL 22, 2020
I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.
The Point
MARCH 18, 2020
The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Continue to run, develop, and even expand nurture programs.
Metadata
NOVEMBER 7, 2023
In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. By July 2022, that number reached $40k before falling at the beginning of 2023.
Contently
JULY 27, 2020
With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. The first place to start?
NetLine
JULY 13, 2020
The last event NetLine attended before things were suspended was in late February. Just like you, we miss face-to-face events. events and the financial guarantees and opportunities it brought with them vanished. Replacing these events were a slew of questions somehow stuffed into the SWAG bags. When COVID-19 hit the U.S.,
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