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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Main Metrics To Measure Performance Marketing Cost Pеr Acquisition (CPA) – CPA measures thе cost incurred by the advertiser for acquiring a customеr. CPA = Total Campaign Cost / Numbеr of Acquirеd Customеrs For instance, if a company spеnds $1000 on ads and gеts 20 nеw customеrs, thе CPA is $50 pеr customеr.

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Quick Wins: Choosing Your Keywords

Ledger Bennett

Many media channels use keyword targeting or something very close. YouTube uses tags instead of keywords but they are nearly the same thing. This enhances the visibility of your website and helps improve your CTR/CPC – thanks to a higher quality score ranking. Keyword Targeting. Why does it matter?

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

PPC, like SEO, is an acronym for Pay-Per-Click (we love acronyms in digital media). Also, PPC provides the opportunity to reach users beyond the SERP through outbound marketing such as paid social (think Facebook, LinkedIn, or even TikTok) as well as display and video (such as YouTube). What is PPC? Drawbacks of Paid-Only Focus.

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What’s Trending in Marketing for October 2019

Stevens & Tate

YouTube masthead ads hit TV app. YouTube is now introducing masthead ads for its TV app. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app. Study: Brand perceptions get bigger ding from social media than news.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Then make sure you’re operating on a CPC bidding model. Reach past buyers.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Medium : to track the overall marketing campaign for the source (like social media, cost-per-click (CPC) or email campaign). But here are the 2 most important ones.

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The Cost of Social Media Advertising in the Philippines

Spiralytics

When a social media platform gains popularity, it’s almost a guarantee that Filipinos will flock to it. Known as the Social Media Capital of the World , the Philippines was home to 84.45 million social media users in January 2023, around 72.5% As a marketer looking to expand your reach, leveraging social media is the way to go.