Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Knowledge Panels.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Moz

FEBRUARY 4, 2020

The most recent step in this progression of artificial learning is, of course, the introduction of Bidirectional Transformers for Language Understanding (BERT), which Google announced at the end of October. It's common for the SERP to present a universal search result, which encompasses images, videos, maps, news, and shopping listings.

SEO 93

SEO Marketing AI Trends SERP 93

Biznology

NOVEMBER 4, 2010

Image via Wikipedia by Frank Reed. Of course, that is one of the beauties of the Internet in that it can all be measured. There are a lot of very bright people out there talking about how to get ranked in the local SERPs and that's good. In the Internet marketing world, we tend to get hung up on rankings and pure numbers.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Moz

OCTOBER 15, 2020

If you Google that right now, you'll probably find a lot of very old pages, Wikipedia pages. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content. Check out the free Content Strategy course! Compare that to a query like "history of the Bible."

SEO 64

SEO API Tips Best Practices 64

Hubspot

MAY 26, 2017

This is great, of course, but their high rank for these keywords does not mean they shouldn't bother running any paid search ads. You can use paid search to maximize your coverage on the search engine's result page (SERP). For instance, here we have the search term "inbound marketing."

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

MARCH 5, 2015

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. Of course, publishers, whether marketers or journalists, have direct control over only a handful of Google’s evolving ranking criteria , and the factors that impact search results shift by topic and keyword.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Moz

MARCH 12, 2020

That's the SERP feature that you'll see about halfway down the page, which often has a couple of questions and you can click on it and there will be a little featured snippet or paragraph of text that will help you answer it. But, of course, the featured snippet isn't the whole answer. It doesn't cover all the bases. It's insane.

Content 71

Content Custom Publishing Case Studies Google 71

Directive Agency

AUGUST 10, 2017

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move.

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

BuzzSumo

MARCH 1, 2016

We have outlined below 10 elements of a ‘best answer’ post which will hopefully help your content gain a higher SERP result and more traffic. And of course, you are a persona. A good answer not only cites the research sources as is the case on sites like Wikipedia but it also provides examples, which hopefully this post has been doing.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Single Grain

SEPTEMBER 8, 2020

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. 3) Entice Your Audience with On-SERP SEO. And even if you don’t get the click, try to brand yourself in the SERP so that searchers becomes familiar with your brand. SEO : Everything You Need to Know.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Sharpspring

MARCH 10, 2022

Google of course wanted to change that because readers are (and will always be) the most important thing to Google. Wikipedia is nofollowing all its links but would you pass on a link from Wikipedia just because it is a nofollow link?

Traffic 125

Traffic Ad Building Generation Link Building 125

ClearVoice

AUGUST 20, 2021

In the SERP world , carousels consist of a list-like rich result, presented as a collection of images that depict products or topics within your search parameters. At this time, Google supports only four types of hosted carousels: course schedules, recipe lists, movie lists and restaurants. Welcome to the carousel realm.

Google 52

Google SERP Wikipedia Click Rate 52

Single Grain

OCTOBER 30, 2023

If Wikipedia has taught us anything, it’s that staying updated can earn you a seat at the VIP table, i.e., Google’s first page. The frequency at which you should update old blog posts can vary, of course, depending on the nature of the content and the performance of the content. ” Far from it.

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Directive Agency

NOVEMBER 13, 2018

Also known as a SERP Analysis, search engine rank analysis helps you discover what’s resonating with your audience and what aspects may need an upgrade. . If I see an answer box on a search query I want to create content for, then I’m going to think long and hard about whether I can do better than Google’s direct answer on the SERP. .

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

seo.co

OCTOBER 29, 2021

It’s not a bad idea to check out the competition to get inspiration (not duplicate, of course) for ideas. Take a look at how the simple topic breakdown of the Wikipedia page for the Beatles immediately makes the long, complex page more decipherable and approachable: (Image Source: Wikipedia ).

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Moz

JULY 17, 2019

I'll also outline how Fraggles impact the Search Results Pages (SERPs), and why it fits with Google’s promotion of Progressive Web Apps. The SERP has changed in many ways. The most notable thing about Fraggles is the automatic scrolling behavior from the SERP. Let's dive in. Fraggles & Fraggle-based indexing.

SERP 50

SERP API Mobile Advertising Verticals 50

Hubspot

JULY 24, 2014

Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type. As long as you have a unique brand name, you stand a strong chance of dominating the SERPs for your navigational keyword. Navigational Search. What It Is. They are ready to convert.

SEO 28

SEO SERP Domain Keywords 28

Moz

APRIL 22, 2019

If your client’s restaurant is brand new, it’s going to take some serious work to get up market averages, of course. A few very famous establishments, like Brennan’s in New Orleans , surfaced their Wikipedia page, although they didn’t do so consistently. I was left wondering why.

Lead Scoring 57

Lead Scoring Lead Ranking Google SEO 57

seo.co

JANUARY 8, 2022

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Make Wikipedia edits. But most marketers eventually get stuck. Newsjacking.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Single Grain

JUNE 24, 2021

Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Try and get a Wikipedia page for your business. 7) Brand SERP Optimization.

SEO 138

SEO Trends Content Marketing SERP 138

seo.co

JUNE 8, 2021

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Make Wikipedia edits. But most marketers eventually get stuck. Newsjacking.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

QuanticMind

OCTOBER 25, 2017

The company has, of course, made numerous forays into digital advertising, with mixed results. Google Now responded by reading out the contents of the Whopper page on Wikipedia. Shipman describes 3 principles of maximizing shelf presence: Customer experience on SERP as a whole – thinking holistically about the full appearance of SERP.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. The Ultimate Guide to Enterprise SEO by SERPs.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

seo.co

OCTOBER 4, 2020

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. These are tactics to fix issues or course-correct a slipping strategy. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Everybody does.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Biznology

JUNE 20, 2017

Your Google SERP is who you are, and you need to take control of it. Unlike reddit or Wikipedia, Google isn’t micromanaged. Of course that bean-counter is correct: it doesn’t hurt to be popular. Google relies on global online content to come up with its search results. This is the truth. Start right now.

Social Media 185

Social Media Wikipedia Google Marketing Websites 185