Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR.

PR 54

PR Ad Building Media Tips 54

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people? .” Oh, never.

Media 52

Media Work Management PR Marketing Management 52

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR.

PR 48

PR Ad Building Media Tips 48

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. The PRSA Classics are essentially the Grammys but for PR professionals. Over the course of the evening, which took place in early May, 38 awards in total were presented to various PR companies. 2019 MN PRSA Classics Awards.

Conference 107

Conference PR Storytelling Public Relations 107

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. One word of caution: Avoid quoting marketing/PR leaders at the company.

Media 122

Media PR Paid Search Agency Distribution 122

Bluetext

APRIL 9, 2018

Metrics-driven PR is an essential strategy in today’s competitive media landscape, helping to set the direction for public relations as well as validating its success. But how do you know if your PR program is achieving the right objectives? Download the Bluetext Guide to Metrics-Driven PR.

PR 20

PR Public Relations Budget Programs Validation 20

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Organic social can work, of course. In those years, nearly all social media content was written (with a side order of UGC photography). What do you get? Do you agree?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

Bluetext

FEBRUARY 3, 2018

Top PR agencies know that metrics-driven pr is an essential strategy for marketing and communications. This is not a new issue, but with so many other options that can be tied directly to lead generation, top public relations agencies know they need to have strong metrics to validate the effectiveness of their programs.

PR 20

PR Advertising Agencies Paid Search Agency Ad Agencies 20

Martech

OCTOBER 14, 2022

Of course, CMOs can consult on specific needs. The CMO must act as both a storyteller and an orchestra director, ensuring that all outreach efforts, customer service efforts and the entire customer experience communicates the story you want to tell. Overseeing all PR and public-facing communications. Analyzing metrics.

CMO 117

CMO Demand Generation Agencies Advertising Agencies Work Management 117

Brandpoint

JUNE 23, 2021

The Premium MAT allows answers for all those and other sophisticated questions that modern PR practitioners are asking. Of course, it does say sponsored content. And, of course, it’s always great to hear, “You take good care of our clients!” Our efforts support earned outreach. What do the click-throughs look like?”

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Sprout Social

FEBRUARY 5, 2020

Manage brand health during a public relations crisis. With social listening, your PR team can easily monitor mentions of your brand in new press releases and articles, and monitor brand perception as stories, events and announcements gain traction. . Ultimately they hoped it would help improve their course offering.

Tools 92

Tools Work Management Marketing Management Business 92

Hubspot

NOVEMBER 3, 2014

To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people. If a reporter just wrote a story about your industry, the chances he wants to write the exact same story again (but featuring your company prominently, of course) is virtually zero. public relations'

PR 28

PR Guerilla Marketing Public Relations Press 28

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Of course they all could discover the right words independently.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

ClearVoice

FEBRUARY 18, 2020

In your own buyer’s guide, try to break down who will be reading/sharing/repeating which parts of your outreach and target accordingly. At the aforementioned travel conference, I met with PR reps from different hotels, many from the same brand, making it difficult to keep track of the distinguishing details.

Tips 59

Tips Class Press Paid Search Agency 59

Biznology

MAY 16, 2017

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. This is all about discovery and engagement, this is all about outreach and association.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Hubspot

JUNE 2, 2011

Blogger outreach. Blogger Outreach. PR companies need to get familiar with what a blog is about and pitch content or ideas that fall into that window. If you're looking for social media blogs to check out, head to Social Media Examiner , the HubSpot blog , Social Media Explorer (of course), Duct Tape Marketing , and Mashable.

Blogger 28

Blogger Social Media Outreach Media 28

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. tags: public relations, PR, market relations, blogger relations, interactive PR, web 2.0,

PR 20

PR Web 2.0 Blogger Public Relations 20

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers are not typically trained journalists that understand the company/PR firm/reporter news continuum.

Blogger 148

Blogger Outreach PR Paid Search Agency 148

ClearVoice

MARCH 26, 2020

Think of these folks as the masons forming the foundation for your marketing outreach. Public relations agency. Your brand might choose to partner with a PR agency to literally market your marketing. What does a marketing agency often not do? In-house content creation. No business wants that. Content roadmap. It happens.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Public relations vs. content marketing.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? And of course product improvement ideas are important. Of course, *I* have an app for all that. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. Like traditional PR activities (i.e. This is a good overview.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

SmartBug Media

AUGUST 22, 2019

The devil was always in the details, of course, but the job was much easier than the banking and engineering stories I was trying to tell just a few years earlier and many of the B2B stories I tell for clients today. Influencer engagement can be effective for B2B public relations, but the process is a bit different.

Public Relations 69

Public Relations PR B2B Tips 69

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. An interesting little related aside. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117