Liveintent
FEBRUARY 22, 2022
Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.
Litmus
JANUARY 7, 2022
Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Google Android: 2.0%. Google Android: 14.5%.
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Litmus
MARCH 9, 2022
Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Apple Mail Privacy Protection: 49.4%.
Litmus
APRIL 18, 2024
Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The top used tools on this list, Google Postmaster and MX Toolbox, are free.
Litmus
AUGUST 6, 2021
But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Google Android: 2.1%. Google Android: 5%. So what happened in July? Gmail: 35%. Outlook: 6.3%.
Martech
MAY 11, 2023
But five years later, enforcement challenges dog the watershed law, with complaints that were filed the day GDPR hit — alleging that Facebook, Instagram, WhatsApp, and Google forced users to give up personal information without proper consent — still wending their way through the court system.
Liveintent
DECEMBER 1, 2021
Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. But, of course, without third-party cookies, collecting and analyzing audience data will be a difficult feat to achieve. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?)
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