Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Apple Mail Privacy Protection: 49.4%.

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Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Google Android: 2.0%. Google Android: 14.5%.

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Privacy Protection Email Marketing Privacy Stats 86

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Google Android: 2.1%. Google Android: 5%. So what happened in July? Gmail: 35%. Outlook: 6.3%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Martech

OCTOBER 15, 2021

And of course there are also legal reasons why marketers have to be advised by their law colleagues, when so many new regulations have been put in place in recent years. With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance.

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Ethics Work Management Marketing Management Paid Search Agency 104

Martech

OCTOBER 18, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Quote of the day.

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Marketing Automation Services Top of Funnel Paid Search Agency Privacy 93

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Imagine aggregating this data.

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

FEBRUARY 15, 2024

Brave Search : Developed by the team behind the Brave Browser , Brave Search focuses on user privacy and does not track or profile its users. StartPage : By using Google’s search results but removing all trackers and logs, StartPage provides high-quality search results without compromising user privacy.

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Search Marketing Tips Privacy Paid Search Agency 52