Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. The only new vendor to make a splash recently has been SharpSpring , which went from zero to 500 agency clients in the past year. Look here for more information or to make a purchase.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. Vendors in the VEST are asked for estimates of their client counts by company size. For a couple of vendors, I’ve used my own estimate based on past data.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. Of course, it can also assign each person to the correct persona for each client. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. LoopFuse knows that, of course. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Other vendors – notably Pardot – have followed a similar cost-removal strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Of course, this only works for simple flows, because any complex branching is hidden and would soon become unmanageable. one campaign directly sends leads to another campaign) or implicitly (i.e.,

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. The most notable is Eloqua, which as a public company has to report its results. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Of course, there are more important things about 6Sense than whether I consider it a CDP. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Convince & Convert

FEBRUARY 27, 2015

While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.” Of course not. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

SEPTEMBER 1, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections four and five, Contagious Content and Persistent Progression (gotta love the alliteration of these titles), are the main course.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

SEPTEMBER 16, 2010

If it's used widely, buyers and vendors both benefit. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Vendors could prepare one set of answers and buyers would get faster and more reliable responses to a thorough set of questions. Death, taxes and RFPs.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting. It aligns vendor messages with buyer needs, saving money and corporate reputations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. via Marketo sync filter or Eloqua program) to meet their requirements. However, customers are limited to the capabilities offered by each vendor. Out-of-the-box integration: caveat emptor. REST versus SOAP API.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Vidyard

SEPTEMBER 2, 2015

That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow?

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

SEPTEMBER 2, 2011

Of course, any true believer would dismiss me as part of a pre-digital generation, and therefore both obsolete and irrelevant as a human being. Between native apps and organic product growth, today’s B2B marketing automation vendors definitely face some serious threats from Salesforce even if it doesn’t target them directly.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. Of course, I’ll report on results when I have some. Click here to take survey.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. This term is a bit misleading because the visitor is not, of course, completely anonymous.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Customer Experience Matrix

MARCH 23, 2011

And true branching campaigns – as opposed to sequential campaigns with splits inside each step – still aren’t found in most marketing automation systems (although those vendors argue they’re not needed. I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

SnapApp

OCTOBER 28, 2016

Of course we want to be creative; creativity is necessary and intertwined with everything we do. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. It really gets to the heart of the creative struggle we all feel. Marc Johnson, MarketingProfs.

Eloqua 48

Eloqua Banners Training Creativity 48

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

JUNE 17, 2013

About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. 45% of internet users who view at least one video online over the course of a month. (comScore and Nielsen ). Internet Retailer ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

SnapApp

MARCH 14, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48