Contently

OCTOBER 6, 2016

. “Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

chiefmartech

NOVEMBER 21, 2016

DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. Planning teams can also use detailed metrics to course-correct and optimize/reallocate budgets across publishers to make sure marketing dollars are being spent wisely.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

readwrite

SEPTEMBER 7, 2011

If those numbers hold their course, Facebook will make approximately $2.18 Data compiled by ad network DoubleClick, a subsidiary of Google, showed that Facebook exceeded the a trillion page views in June. Given that the entire Internet display ad market is predicted to be $12.33 billion this year, 1.3% of display ads in 2010 to 17.7%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Content Standard

AUGUST 27, 2015

Multiply that singular aversion to change by 5,000 people or so, and we begin to see why it’s difficult to alter the course of the enterprise business. According to Doubleclick , display advertising click-through rates are 0.06 For both physiological and cultural reasons, we are averse to it. Interrupt advertising is dying.

Storytelling 40

Storytelling Ad Building Doubleclick Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Finding your own CPM is of course a relationship and sales process, but getting at least a $5 CPM is on the low end of the industry norm for this type of creative work.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Finding your own CPM is of course a relationship and sales process, but getting at least a $5 CPM is on the low end of the industry norm for this type of creative work.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Zoominfo

MAY 21, 2020

Of course, we lost in overtime to Gonzaga a bit later as well so at least we are getting there. Anyways, the reason for my note is DiscoverOrg helps companies like Google’s DoubleClick, Adobe, and Sizmek drive faster growth by arming their business development teams with the most accurate sales intelligence. Let me know.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

EMagine B2B Blog

DECEMBER 3, 2018

Of course, this led webmasters and marketers to scramble once again. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Back in November 2017, Google increased the meta description count from 155 characters to 300 characters.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Of course, this led webmasters and marketers to scramble once again. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Back in November 2017, Google increased the meta description count from 155 characters to 300 characters.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

NOVEMBER 30, 2011

While YouTube had previously offered an Insights tool that let you view data for videos on your channel, the Google-owned online video giant announced on its blog this morning that, over the course of today, it will be replacing your YouTube Insights with YouTube Analytics. Why Marketers Should Measure Video Performance.

Youtube 28

Youtube Analytics Doubleclick Adsense 28

Online Marketing Institute

NOVEMBER 16, 2012

Sponsored by Doubleclick. e-Learning Courses. Online courses for marketers at every skill level: Online Marketing Foundation. Register now! Email a friend. Contact Sundeep. Contact Editors. Subscribe. -->. COMMENTS Commenting policy. comments powered by Disqus. ABOUT THE AUTHOR. November 27, 2012. 1:00pm ET / 10:00am PT.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

MAY 22, 2016

In the last decade, the tides have begun to shift course, causing many industry analysts to question the longevity of the age-old TV model. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models. Content marketers just followed their lead.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

KoMarketing Associates

DECEMBER 20, 2018

There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Content Standard

MAY 22, 2016

In the last decade, the tides have begun to shift course, causing many industry analysts to question the longevity of the age-old TV model. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Marketing Institute

NOVEMBER 2, 2018

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. But of course, in the long term, Google will want to show its users not just well-optimized pages but fast pages that load well on their devices.

Google 98

Google Marketing Websites Doubleclick Paid Search Agency 98

Hubspot

FEBRUARY 27, 2020

One of the best ways to measure is to invest in an impression tracker like DoubleClick Campaign Manager and integrate it with your business intelligence software. There are, of course, many proxies you can explore, but two easy ones to start with are geographic splitting and testing and brand searches. Geographic Splitting and Testing.

Youtube 94

Youtube Cost per Acquisition Advertisements Advertising 94

QuanticMind

MARCH 22, 2017

Updating multiple elements over the course of an experiment will make it impossible to tell what difference a single factor makes. DoubleClick Search and Smart Bidding. DoubleClick Search and Smart Bidding.

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40