Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

Trade Show 209

Trade Show Social Media Display Vendors 209

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. So, you need to get the most out of your participation in every trade show.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

The Marketing Blender

FEBRUARY 27, 2024

As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. 1: Hire and train more inside sales. Inside sales provides: ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Lead Liaison

JUNE 14, 2023

17 Opportunity Costs of Not Having a Universal Lead Capture Strategy It’s easy to look at the price of something and consider it a “cost”. But, is it really an additional cost or should it be considered an investment? Is this a cost or an investment? Is this a cost or an investment? Should this be a deal killer?

Lead Capture 97

Lead Capture Cost Lead Liaison Trade Show 97

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

sagefrog

DECEMBER 13, 2023

1] So, while there’s no doubt that this sector is expanding, how much of the pie a facility management company can take depends largely on its marketing. Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. It’s projected to continue its growth from $1,291.6

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A tool to manage and produce conferences, workshops, and other virtual events. Total reviews: 339. Average user rating: 9.53 (out of 10).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Outline your budget – Outline the expected budget for this show. No pressure, right?!

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

LeanData

JUNE 15, 2022

For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel. The sales funnel for almost every company is shaped, indeed, like a funnel, or a cone, with its sides tapered closer together down the length of the funnel.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Vision Edge Marketing

DECEMBER 13, 2022

Let’s compare and contrast sub-account budgeting versus outcome-based budgeting, and in particular, how outcome-based budgeting enables businesses to make the best choices when cost cuts are required. In business, budgets are allocated to functions or departments, such as Sales, Support, Marketing, Talent Management, etc.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

SmartBug Media

JUNE 24, 2022

With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on. If the company message is disrupting the potential customer’s day-to-day, it’s likely an outbound marketing tactic. You’re likely already doing some inbound marketing tactics.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. What is cost-per-lead? What’s the CPL campaign process?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

B2B Digital Marketer

DECEMBER 7, 2023

Introduction Welcome to another episode where today we delve into the critical world of Cost Per Closed Lead (CPCL) and how you can drive your CPCL down while maximizing lead value. Joe’s understanding of CPCL from his sales and advertising experiences. It requires new business processes.”

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. What do marketing and sales always have in common?

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Navigate the Channel

APRIL 26, 2018

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. Once you know the where and when of your trade show, it is time to self-promote. Know What You Want.

Trade Show 66

Trade Show Display ROI Promotion 66

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success.

Trade Show 67

Trade Show Buyer Personas B2B Digital Marketing Funnels 67

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Binary Demand

JUNE 27, 2023

In this content, we will delve into the working methodologies of B2B lead generation companies, their techniques of acquiring leads, and the benefits of working with them, thereby highlighting their processes and value. By gathering their contact information and adding it to your sales funnel, you can start to spark interest.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

ViewPoint

NOVEMBER 27, 2017

Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. He had 10 sales territories in his domestic North American sales force. So, What’s a Sales Manager to Do?

Forecasting 149

Forecasting Sales Qualified Leads Telemarketing Marketing Management 149

Schubert B2B

OCTOBER 12, 2017

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. Observe and Learn. It’s a unique venue.

Trade Show 54

Trade Show B2B Budget Programs B2B Sales 54

Schubert B2B

DECEMBER 15, 2017

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. To gain more leads and or sales?

Trade Show 59

Trade Show Planning B2B Demographics 59

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. Overall, $570 billion is spent on attending, sponsoring and hosting business-to-business (B2B) events each year.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

Trade Show 59

Trade Show B2B Work Management Marketing Agencies 1 59

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. To keep sales and marketing alignment intact, implementing key performance indicators (KPIs) is important with room for future development.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. First, ask the show’s management who is providing lead retrieval.

Trade Show 48

Trade Show Lead Capture Marketing Management Organic Leads 48