B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

The Point

SEPTEMBER 25, 2018

We work with both enterprise and mid-market companies , and at the lower end of that spectrum, we find the main factors driving clients’ decision to switch to a different marketing automation platform are: 1) cost, combined with. 2) an inability to show sufficient ROI from their original investment. What can be improved? Plenty.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

SmartBrief - Marketing

JULY 25, 2023

Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend. CMOs are caught between a rock and a hard place.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Three out of four of those surveyed have been working with ABM for at least three years, says Neisser. Belief in the sales value of ABM. Harmony across marketing campaigns. Image: Renegade.

Account Based Marketing 144

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 144

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. We never simply tack on or silo an acquired company.

Social Media 103

Social Media Work Management Marketing Management Media 103

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” Here are some useful links: about | services.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. businesses $5.4

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

ClickZ

APRIL 29, 2020

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. A survey by Gartner revealed that U.S. The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

The ROI Guy

NOVEMBER 5, 2015

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. And what is the true cost of the reallocation? Will this work?

Cost 40

Cost Forrester Trends B2B 40

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. 50% Decrease cost per acquisition. Unfortunately, the results aren’t great.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. People focused on getting the highest conversion rates on leads and the most efficient cost per opportunity. Lead to revenue ratio (won deals/cost-per-closed sale).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. They are also cost-effective – a benefit not to be ignored in this ever-costly world we live in. “A

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

JULY 18, 2022

” Because of the cost of ABM solutions, it’s a question to be considered carefully. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. The benefits of ABM. Why we care.

Enterprise Management 101

Enterprise Management Account Based Marketing Work Management Marketing Management 101

ClickZ

SEPTEMBER 27, 2019

These companies use our platform to reduce their production costs and understand the impact of their marketing initiatives,” says Roth. A 2018 Content Marketing Institute survey revealed that only 46% of B2B marketers felt their marketing and sales teams were highly aligned. Marketing and sales alignment. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Biznology

SEPTEMBER 22, 2016

Aspect Consumer Experience Survey ). When shopping online, 58% of women and 44% of men are concerned about the cost of shipping. Forrester ). Forrester ). Forrester ). SATISFYING THEM. 89% of consumers have stopped doing business with a company after experiencing poor customer service. eConsultancy ). Interbrand).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Although agencies aren’t telling companies to abandon martech altogether, they’re trying to pull back the curtain on its true costs. Over that timeframe, they’re expected to boost their agency services spend by 2.4%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Only B2B

JULY 5, 2023

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

ANNUITAS

FEBRUARY 7, 2023

Forrester/SiriusDecisions has noted the typical lead-to-revenue conversion rate ranges from 0.375% to 0.6%, depending on the type of market. Data silos alone can kill an otherwise well-designed go to market plan, as nearly half of marketers recently surveyed said data silos were their biggest obstacle to success. Significant.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

SpotMe Blog

JULY 28, 2023

Their in-person event platform enables them to build better relationships with HCPs at onsite events than ever before.” – Wojciech Krawiec, VP Product, SpotMe With costs rising worldwide but high pressure on event marketers to bring a positive event ROI, measuring event success is more important than ever before.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Seismic

FEBRUARY 28, 2023

B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% As organizations face difficult budgetary decisions, technology is often first on the chopping block. in 2022 to 5.4%

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% As organizations face difficult budgetary decisions, technology is often first on the chopping block. in 2022 to 5.4%

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Oktopost

JANUARY 12, 2021

They are looking for three primary KPIs from these products and services – increasing sales-process efficiency, cost-saving, and overall client fulfillment. Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored. Customer Feedback.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Only B2B

JUNE 19, 2023

According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Martech

JULY 29, 2022

Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Why we care.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. According to the Gartner Marketing Data and Analytics Survey 2020 , 54% of senior level marketers believe marketing analytics hasn’t had the influence expected.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Customer satisfaction: This can be measured through customer feedback surveys, ratings and reviews.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness.

Social Media 119

Social Media Media Webinar Metrics Forrester 119