What is a good CPM? Why cheap CPMs aren’t always the best
Choozle
APRIL 4, 2019
The value behind selling a ton of impressions for a low, low price makes sense in some situations. For instance, marketers who have a background in paid search are accustomed to keeping their costs as low as possible. What is a good CPM? For example, if you use contextual targeting, you might see CPMs well under $1.00.
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