Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. Choosing the right KPIs helps you see where your marketing efforts are working and where you need improvement. To get the most out of your data, tie KPIs specifically to your content marketing goals throughout all stages of the marketing funnel.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. Choosing the right KPIs helps you see where your marketing efforts are working and where you need improvement. To get the most out of your data, tie KPIs specifically to your content marketing goals throughout all stages of the marketing funnel.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Ontraport

NOVEMBER 4, 2019

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Cost per click (CPC).

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Parse.ly

OCTOBER 28, 2020

KPIs are performance markers that give you insights into the impact of your content marketing. We’ve compiled seven KPIs that can help guide your content marketing efforts in the right direction by telling you what content is thriving and what content might be falling short. Tracking Content Marketing KPIs. Table of Contents.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream PPC Advisor.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Why should search marketers care about the Microsoft-Yahoo!

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Social Media 80

Social Media Work Management Marketing Management Campaigns 80

Valasys

SEPTEMBER 12, 2019

For the B2B brands it is of utmost significance to define their social media metrics so that they can determine the performance of their social media campaigns & ROI from each of them. In the previous parts of the blog post, we delved into details towards defining & measuring the vital KPIs for Facebook & Twitter.

Paid Content 40

Paid Content Click Rate Cost Per Click Social Media 40

Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day.

Cost per Lead 144

Cost per Lead Cost Per Click Facebook CPL 144

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Work With Us Understanding LinkedIn Ads To get started, click here to jump below: Creating a LinkedIn Ads Campaign Step by Step First things first, why bother with LinkedIn Ads ?

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 89

Marketing Automation Services Budget Programs Tools Work Management 89

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Optinmonster

SEPTEMBER 10, 2020

In this post, we’ll show you how to boost the ROI of PPC campaigns by using targeted optins on your site. But before jumping into different ways to boost your ROI, let’s get clear on the PPC network’s policies for landing page popups, and how you can use OptinMonster to specifically display popups on your PPC ads.

PPC 81

PPC ROI Campaigns Landing Pages 81

Sprout Social

NOVEMBER 22, 2019

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. Take a deep dive into your data with these Facebook analytics tools.

Budget Programs 141

Budget Programs Facebook Analytics Tools 141

Single Grain

JUNE 14, 2023

Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. As a marketer with a focus on lead generation, your job is to keep the pipeline filled with leads. Is there a clear lead handover between the sales and marketing departments? 4) Return on Investment (ROI). What is ROI? 4) Sales Process.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

QuanticMind

MAY 15, 2019

Accurate attribution is likely more important for search advertising than any other marketing initiative. PPC managers target hundreds or thousands of keywords to reach their audience on search engines. Other marketing initiatives simply don’t have the same volume of attributable data points to work with.

Search Marketing 40

Search Marketing Multi-Touch Attribution ROI Marketing AI 40

seo.co

OCTOBER 25, 2021

Measuring the return on investment (ROI) of an SEO campaign is even more daunting, especially when direct results cannot always easily be tied to specific inputs. Fortunately in today’s paid marketing, it’s much easier to target waste and bloat by knowing how your PPC ad spend is working (or not).

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Single Grain

MAY 31, 2023

In this post, we’ll go over seven often overlooked features of Google Ads that can help pivot a middling account into a thriving, powerful lead generator for your brand. Adapting to Audience Changes Consumer preferences, trends, market dynamics, and seasonality constantly evolve and transition. Let’s get to it!

Paid Search Agency 52

Paid Search Agency Google Ads Lead Scoring 52

Single Grain

JUNE 19, 2023

For example, advertisers can go to Google Ads Auction Insights to compare their ad performance to their biggest competitors. To use Google Ads to land the top position on SERPs, advertisers must bid on keywords with high traffic and low competition while looking for search terms with a low CPC. For example, 89.5%

Paid Search Agency 52

Paid Search Agency Google Ads Advertising Agencies 52

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? International PPC marketing is one of the best ways to connect with global audiences. International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Single Grain

AUGUST 24, 2021

Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Content marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

TrustRadius Marketing

JULY 25, 2022

Without a large marketing budget, you’ll have to focus your efforts on where you can have the biggest impact for the least amount of money. Making social media a central part of your marketing strategy can get you noticed by your target audience without breaking the bank. Click here to read “What is Social Media Analytics?”

Small Business Marketing 98

Small Business Marketing Social Media Paid Content Analytics 98

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’ve been talking about the importance of video and infographics for years, but marketers have been slow to make the investment.

Top of Funnel 218

Top of Funnel Tips Content Marketing Planning 218

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. It also helps identify potential gaps in the market and discover new growth opportunities.

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

ClearVoice

SEPTEMBER 28, 2020

I’m also amazed at how many marketers can’t understand why this is an obnoxious move and why journalists or potential partners will hit delete if they see these pesky links (or images) embedded in your emails or content. That’s what UTM code is used for, essentially tracking where links are clicked from.”.

Privacy 128

Privacy Work Management Content Marketing Management 128

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. ”—or rather, “Why me?”

PPC 159

PPC Paid Content Paid Search Agency Advertising Agencies 159

Content Standard

JANUARY 28, 2019

Thanks to paid media’s advantageous targeting abilities and wide reach, more marketers are investing in their social media strategy than ever before. of marketers’ overall budgets, with spend increasing more over the past twelve months than in any other year. In 2017 alone, Facebook generated $40 billion in ad sales.

Paid Search Agency 84

Paid Search Agency Ads Paid Social Agency Cost Per Click 84

Single Grain

MAY 9, 2023

What may be a little less clear is precisely how you do that in a way that puts your valuable resources to work generating the kind of ROI that those particular potential customers generate in the first place. It’s no secret that using paid search ads is an effective approach when targeting high-value enterprise companies.

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

Anyword

OCTOBER 7, 2019

The bottom line, regardless of the type of business goal, publishers have had to start thinking like online marketers in order to survive. . Thinking like a marketer may seem like a simple endeavor on the surface. You see them everywhere — the growth ninjas and acquisition masters boasting about exponential growth and ROI. .

Loyalty 54

Loyalty Optimization Correlation Marketing Analytics Tools 54

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Single Grain

APRIL 20, 2023

A pay-per-click audit is a comprehensive review of your PPC campaigns to evaluate their performance across various platforms (Google Ads, Microsoft Ads, Facebook Ads, etc.) They have helped agencies, small business owners and in-house marketers optimize their PPC campaigns. and identify areas for improvement.

PPC 52

PPC Budget Programs Paid Search Agency Optimization 52

Single Grain

NOVEMBER 20, 2020

Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Book My Free SEO/Marketing Consultation . Content Marketing. Project Management and Team Communication. Social Media Manager. Content Marketer.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. Use Visuals. Pinterest pins.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96