Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. Search Engine Marketing (SEM).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Plan tags and tracking now to report more effectively later.

Social Media 85

Social Media Work Management Marketing Management Campaigns 85

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Conductor

MARCH 29, 2022

We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping. As we enter year three of the pandemic, our analysis provides a birds-eye view of the industry, as well as insights into how brands can adapt to an ever-changing environment. What does this mean?

eCommerce 115

eCommerce Paid Content Features Trends 115

Parse.ly

OCTOBER 28, 2020

KPIs are performance markers that give you insights into the impact of your content marketing. So, which should you track? We’ve compiled seven KPIs that can help guide your content marketing efforts in the right direction by telling you what content is thriving and what content might be falling short. Specific KPIs to Track.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

ROI 92

ROI Top of Funnel Planning Work Management 92

Online Marketing Institute

NOVEMBER 8, 2010

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

JUNE 30, 2020

Social media is an undeniably powerful channel for marketing in 2020. However, if you're using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. Why Use a Social Media Report?

Social Media 97

Social Media Template Media Contingency Planning 97

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. If you aren't measuring something, how can you manage and improve it? It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. 4) Sales Process.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

SEPTEMBER 19, 2022

When done properly, an analysis is a critical first step for any SEO endeavors that will set you on the right track. With some extra effort, you can bump these up onto page one, and start generating some clicks. Ahrefs offers an estimate for cost-per-click in paid ads for each keyword, which could be helpful.

Analysis 144

Analysis SEO Lead Ranking Lead Scoring 144

Sprout Social

NOVEMBER 22, 2019

If you’re a marketer, you know this all too well. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and overall engagement during Q3 2019.

Budget Programs 143

Budget Programs Facebook Analytics Tools 143

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Social Media.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Marketing Insider Group

OCTOBER 23, 2023

A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. You also need to make sure it’s landing in front of the right set of eyes. MIG uses Zemanta for its impact on search rankings, expansive reach, AI optimization, cost-effectiveness, and contextual promotions.

Paid Search Agency 229

Paid Search Agency Cost Per Click Ads Lead Scoring 229

EveryoneSocial

MARCH 17, 2020

This means social media recruiting has become a key strategy for businesses to attract and hire job candidates. Below you’ll learn more about social media recruiting strategies, tools to help you and your company succeed, and social media recruiting examples. . How is Social Media Used for Recruiting? Glassdoor ).

Paid Content 73

Paid Content Social Media Ad Building Work Management 73

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. tracking accuracy got all messed up. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. “PPC is dead.”. PPC is dying.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

seo.co

FEBRUARY 8, 2023

We typically advise internal link building in the following ways: Focus on your money terms first, using anchor text that aligns with search results, search volume and cost per click metrics that will drive leads and sales Don’t worry too much about over-optimizing for anchor text on-site.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Examples: Salesforce.com, Google.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business. Content marketing is a numbers game.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

accelerate agency

APRIL 26, 2021

The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. With an ever-growing number of digital channels to manage, marketers rely on digital marketing tools to improve productivity and gain an edge over the competition.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Buffer

OCTOBER 22, 2018

Looking to catch up on the latest social media news, but short on time? The most important 2019 Facebook trends that businesses should keep their eye on to make the most out of their social media marketing, including augmented reality, Instagram Stories ads, and more. We have you covered! Lessons from 17.2M

Impressions 60

Impressions Twitter Facebook Trends 60

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? I've also written a few ultimate guides in my time.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94