The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Hubspot
FEBRUARY 22, 2019
Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. Every other brand who wants to win those impressions will set their bids, and based on that and various other factors, Google may choose to display your ad to its users.
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