3 marketing motions successful B2B software companies do differently than peers
Sword and the Script | B2B
APRIL 23, 2024
It’s rarely perfect and correlation is typically stronger than causation. The tech skills to operate all the software marketing has purchased is paramount. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.
Let's personalize your content