BOP Design

JULY 20, 2021

When brainstorming about keywords to target, the focus should always be on buying intent. What Is Buying Intent? Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. Long-Tail Keywords. Constantly Track & Measure.

Keywords 118

Keywords Intent Buy SEO 118

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. 35% of B2B Buyers Intend to Make Investments Within Next 12 Months WIth the introduction of INTENTIVE in June , we at NetLine suddenly had access to an entirely new group of buyer intent signals.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. But what is Intent data? This insight often correlates to potential intent to take a specific action. Let’s take a closer look.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Adobe Experience Cloud Blog

JULY 7, 2017

Because there is more to lead scoring than just fit. The lead must also have a need for your product or service and be ready to research and evaluate solutions. Unfortunately, you can’t tell whether a lead is ready by scoring them on fit alone. That’s an important aspect of behavioral lead scoring. Why is that?

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. After all, if you have more leads coming in, then you’ll have more conversions too, right? This is why a good lead scoring system is so important.

Lead Ranking 269

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 269

Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. One of the most powerful applications of AI for data analysis is in the area of intent. Poor data quality can lead to unreliable predictions and decisions, hindering the effectiveness of AI-driven data analysis.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

ANNUITAS

NOVEMBER 5, 2020

Let’s talk about leads. Odds are, you’re having conversations about how to attract more leads, how to improve the quality of your leads, how to convert your leads, or all of the above. And in that conversation you might be wondering, “why are we getting bad leads in the first place?” .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Engagio

NOVEMBER 21, 2019

But one of the new, hot things to come along in recent years is intent data. You could argue that intent data has been around for a while (just like you can argue that ABM has been around for a while), but now it’s becoming a standard part of the marketer’s tool chest (again, just like ABM). But intent is very hot and sexy.

Intent Data 71

Intent Data Account Based Marketing Intent ABM 71

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Terminus

OCTOBER 27, 2023

In our recent webinar with Brett Kahnke, Principal Analyst at Forrester, we breakdown the nuances and challenges of intent data and guides the audience along best practices and clear terms for success. Simply put, organizations using intent data are pulling ahead.

Intent Data 29

Intent Data Intent Webinar Metrics Forrester 29

Zoominfo

JULY 5, 2023

How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries. Sendoso used intent spikes to see which accounts were searching specifically for their product or searching for related keywords like “direct mail automation.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Aberdeen

APRIL 1, 2019

You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

ABM in Action

MAY 18, 2023

Are leads alive, are they dead or do they just need some life support? New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead. Can you elaborate on what that strategy looks like?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Sword and the Script | B2B

APRIL 23, 2024

Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting. According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

Adobe Experience Cloud Blog

APRIL 5, 2016

At the bottom line, the movie is all about a salesman’s ability to close and the endless battle for a quality set of leads. The ever foreboding challenge is finding and closing the ‘Glengarry’ leads, the ones that will guarantee conversions and revenue. Enter external intent data. No More Weak Leads. I nterest.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

SnapApp

OCTOBER 8, 2019

Because marketers can know so much more about their prospects, efficiently prioritizing the best leads requires a system to make sense of all of that information. Marketers use lead scoring models to sort prospect data. What is an inflated lead score? What is an inflated lead score? The cost of inflated lead scores.

Lead Ranking 73

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 73

ANNUITAS

MAY 13, 2020

Strictly defined, it’s the lift that marketing and advertising provide above native demand—the increase in leads, sales and other key performance indicators (KPIs) gained that would not have occurred without marketing efforts. There are four elements to consider: Causality vs. correlation. Lead-to-revenue stewardship.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

Aberdeen

MAY 8, 2019

Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. 4 Main Categories for Intent Signal Scoring.

Intent Data 40

Intent Data Lead Ranking Intent Intent Signal 40

Biznology

MARCH 6, 2017

Just because you rank well does not mean that you are generating effective leads. Do they match the user’s intent? Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. Tap into your web analytics.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Aberdeen

FEBRUARY 28, 2019

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Rather than spend 100% of their time pure cold-calling to build a waterfall forecast, deals naturally seat themselves in the funnel based which leads to earlier success.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. Intent data is voluminous, it is legion, and it requires major structure and governance.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Top Rank Marketing

MAY 15, 2024

Earning rankings for strategically important keywords is a clear sign that your approach is working, but the difference between a top-10 ranking versus a top-3 ranking can lead to a massive difference in organic traffic. One of the most effective ways to learn which keywords to pursue is to develop an understanding of search intent.

Lead Scoring 102

Lead Scoring Lead Ranking SEO SERP 102

Optinmonster

DECEMBER 20, 2023

Step #3: Determine Search Intent “Search Intent,” also known as “user intent,” is a crucial concept in SEO and it refers to the underlying purpose or goal that a user has in mind when typing a query into a search engine. Informational Intent: These users are on a fact-finding mission.

Keywords 94

Keywords Paid Content SEO Lead Ranking 94

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Televerde

MARCH 20, 2024

For B2B companies, the goal is not just to be seen but to drive tangible outcomes – leads and conversions. What’s needed is a deeper analysis: understanding who is engaging, how they’re engaging, and whether that engagement reflects genuine interest or intent to purchase.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

ViewPoint

JULY 7, 2015

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input.

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

Tiecas

JUNE 4, 2024

Relying solely on AI-generated content can lead to several issues: Technical Accuracy: AI often struggles with understanding complex technical concepts, leading to inaccuracies and misinformation in the content. (AI Neglecting this crucial step can lead to wasted time, resources, and missed opportunities.

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Take advantage of intent signals. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Human nature means people don’t always do what they say they might.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Content4Demand

AUGUST 11, 2021

Many marketing teams pour their energy into grabbing as many leads as they can—quantity over quality—that may have little or no intent to buy. Clearly, these aren’t leads that contribute to the bottom line. Buyer-focused campaigns help contribute to better quality leads that you can quantify for improved ROI.

Lead Ranking 110

Lead Ranking Lead Scoring Sales Qualified Leads Intent Data 110

Marketing Insider Group

APRIL 5, 2021

In turn, if pages have the intent to harm or deceive users, they will receive the lowest PQ rating. Positive website and creator reputation (could correlate with domain authority). Get started today and generate more traffic and leads for your business. E-A-T stands for Expertise, Authoritativeness, Trustworthiness.

SEO 325

SEO SME Lead Ranking Content Marketing 325

SalesIntel

MAY 13, 2024

How Demographic Data is Collected Lead Generation Forms: These forms, often found on websites or landing pages, typically request information such as name, email, age, gender, location, and sometimes occupation or income level. Search Engine Monitoring: Monitoring search engine queries, keywords, and search trends to understand user intent.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

NetLine

DECEMBER 20, 2022

They’re not a lead volume driver. In terms of lead volume, the best content format over the past six years (if not longer) on the NetLine platform has been eBooks. Live Webinar Registrations Are an Intent-Rich Signal . Webinar registrations, however, represent the most significant purchase intent signal. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4%

Demand 52

Demand B2B Webinar Metrics Intent 52

ClickZ

JUNE 19, 2023

Read more on ClickZ: Digital CX is built on good data This is especially true, with 48% of B2B marketers facing difficulty integrating/correlating data across multiple tools. This method gives you the ability to understand your marketing, content, and website performance operations at a granular level.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135