Top Rank Marketing

APRIL 10, 2024

From traffic and visibility metrics to lead generation, engagement, and beyond, these equip marketers to measure, fine-tune, and elevate their campaigns. Social Media Impressions/Engagement: If paid ads are toll roads leading directly to a destination, social media is a town square. This guide features 20 of the most common B2B KPIs.

Paid Content 52

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 52

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

QuanticMind

OCTOBER 24, 2017

If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

The Lead Agency

MAY 16, 2023

Google Ads can be a powerful B2B marketing tool not only for driving traffic but also for generating leads. At The Lead Agency, we use 7 key metrics to analyse the performance of Google Ads campaigns. A low CTR is an indication that the ad does not match what the audience was looking for.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click CPA 117

Navigate the Channel

OCTOBER 25, 2023

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. To truly understand how to improve CPC, a paid search manager must first understand how CPC is calculated.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Single Grain

OCTOBER 28, 2019

For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

BuzzSumo

APRIL 29, 2021

Our Facebook and Twitter ads (with our ad spend and CTR). The retargeting of Buzzsumo users was the most effective ad strategy as it resulted in more clicks, but a lower CPC. We contacted a number of leading influencers and journalists about our research before publishing. Our multi-channel content promotion strategy.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Brightedge

FEBRUARY 25, 2022

It’s understandable why businesses of all shapes and sizes are eager to take advantage of this vast source of potential traffic, leads and customers. It is possible to correlate social media activity with general brand awareness and thus gain insights into the effectiveness of a particular campaign. Long-term customers?

Social Media 96

Social Media Cost Per Click Media CTR 96

Single Grain

JANUARY 11, 2024

The landing page that your ad leads to must align with the promise made in the ad. There are several strategies to consider: Cost-Per-Click (CPC) Bidding: You set a maximum cost-per-click bid – the highest amount you’re willing to pay for a click on your ad. Landing Page Relevance: The journey doesn’t end with a click.

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Navigate the Channel

AUGUST 24, 2017

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. To truly understand how to improve CPC, a paid search manager must first understand how CPC is calculated. Click-Through-Rate (CTR).

Cost Per Click 62

Cost Per Click Paid Search Agency Work Management Marketing Management 62

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. A Google Ads campaign can still convert leads. But for your campaign to be effective, you must use the right tactics to nurture leads down the sales funnel. For some businesses, a maximum bid could be $20 CPC. The short answer is yes.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

LeadSquared

APRIL 5, 2016

With Google Search, one gets several junk leads, i.e., users who cannot afford your product. When you see that a particular keyword is constantly getting you junk leads, then you stop bidding on that keyword, and instead invest more on another better keyword. How is the goal of lead capturing and transaction based, different?

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Single Grain

AUGUST 24, 2023

Because of these opportunities, social media is a lead-generating machine. Facebook Advertising Many digital agencies offer PPC management that includes Facebook Ads, since they receive an average CTR of 0.90%. LinkedIn drives nearly 80% of B2B leads, making this an effective platform to improve brand awareness.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

PPC 96

PPC Paid Content Marketing AI Trends 96

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

QuanticMind

SEPTEMBER 29, 2016

According to survey data from CommerceHub, the leading reason shoppers abandon their carts and ultimately do not buy products is that they decide “they don’t need it”. Pay-per-click (PPC) paid search ads face challenges today they didn’t face 15 years ago: Paid search CPC is at an all-time high in established markets.

Conversion Rate 40

Conversion Rate PPC Paid Search Agency Cost Per Click 40

Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. You can only rank for keywords or drive leads for your campaigns with pages you have on your site.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Convert

AUGUST 15, 2022

It is up to you to decide whether this “new entity” will lead to increased sales, higher average order value, a solid lifetime value, and low churn… or will it be a kind of “different” that looks surprisingly like what your competitors have already done, yet doesn’t perform for you? It is a new beast. Experiment With Filters.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59