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8 marketing campaign ideas that customers will engage with

Sprout Social

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Social media posts.

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What it Means to Be a Social Media Marketer Today

EveryoneSocial

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. More than 80% of consumers use social media to engage with companies, and Instagram leads the way with 36% of its users following a brand.

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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Use Sprout Social’s reports to quickly and easily pull these metrics. Highlight hard and soft skills.

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How To Create Webinars That Live Longer and Convert Faster

Metadata

Once we found clips we liked, I would write a few headline options for each and send to our video agency to edit the raw footage. If you’re just starting out, I recommend hiring a video agency. Here are two examples of clips we tested on our company LinkedIn and Twitter pages first. Invest in a video editor.

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32 social media training resources and courses every marketer needs

Sprout Social

Additional resources: Article: Social media crisis plan. Guide: How to build a social media crisis management strategy. Worksheet: Social media brand crisis retrospective worksheet. Paid social media marketing training and resources. Introduction to Social Media Strategy (LinkedIn Learning). Level: Beginner.

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How To Create Webinars That Live Longer and Convert Faster

Metadata

When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), Once we found clips we liked, I would write a few headline options for each and send to our video agency to edit the raw footage. If you’re just starting out, I recommend hiring a video agency. Identify your sweet spot.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.