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10 Common Copywriting Templates to Use in Marketing

Hubspot

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

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What to Include in Your B2B Content Marketing Strategy

BOP Design

It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. Use Cases/Case Studies. Onboarding Documents. Read more: Tips from successful copywriting teams. Instructional/Educational.

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5 AI writing assistants in action

Martech

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. Generate FAQs.

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10 Steps for Creating Remarkable Website Content

Circle Studio

Document all of the content you currently have and then identify what can stay, what needs to be refreshed and what needs to go. But for a prospect who is evaluating your firm for hire, a case study or testimonial is more appropriate to demonstrate successful work that you’ve done for your clients. – FAQs. – Team.

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Writing About Services: Selling the Consumer Experience

ClearVoice

When you hear about transcription services, you probably think of writers needing phone interviews morphed into text documents. Rev provided English captions, Spanish subtitles and document translations to give each Home Depot team member equal access to the educational materials. Customer story. Email drip campaign. Landing page.

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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Most business-oriented white papers are both marketing and educational documents, and the size are much shorter with the level of detail is presented at a much higher level. Copywriting That Sells High-Tech by Janice King. Twitter janiceking.

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Gordon Graham's White Paper FAQs.

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