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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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How to craft an effective AI use policy for marketing

Sprout Social

In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology.

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The Responsible Approach to Generative AI

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. If you’ve been reading the news, you know: OpenAI’s ChatGPT, Microsoft’s Bing, and Google’s Bard are all proven to generate false information.

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What’s behind the MarTechBot curtain?

Martech

We all have experienced the unprecedented pace of AI-driven change in the last six months. Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. The catalyst for that change was “access.”

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

Guiding principles: Using AI in email marketing responsibly The journey to modern day AI Big tech companies are going all in on AI and it’s shaping the world of marketing. Despite all the time-saving benefits AI can deliver, that list of concerns is substantial enough to give any marketer pause. For better or for worse.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

The tool challenges the one trait humans always thought they would have over machines — creativity. Assessing ChatGPTs impact on key marketing functions 1. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

While these tools can help from marketing to customer service to data insights, business leaders have posed concerns about AI’s potential impact and dangers on society and some are calling for generative AI regulations. What your company can do now Review generative AI products on the market and see what makes sense for your business.