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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. This can include everything from Reddit forums to social media posts, computer code, product pages, and even personal information.

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Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

Photo credit: Wikipedia. So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Me: Can you describe the purpose of the Digital Millennium Copyright Act?

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Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Personal tools. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. See Copyrights for details.) Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., About Wikipedia. Cognitive apprenticeship. Discussion. Edit this page.

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Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

Photo credit: Wikipedia. The person who’s work I’m quoting benefits from the wider exposure. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. There’s a certain open ethos to the content marketing industry.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Thanks for the reminder; just did it.