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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Do you trust generative AI to help you with tasks at work? Data traceability is super important. It’s a total game-changer for your company.

Copyright 113
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How CMOs should respond to ChatGPT’s marketing impact

Martech

Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Creative teams are rapidly developing new skills in “prompt engineering.”

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers? Being confident that you will receive tangible business results is a logical reason to want to work with a company. I can attest to this statistic. At the event.

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Lead Generation Programs That Work

Marketing Insider Group

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. We do 100’s of webcasts a year, this turned out to be one of the best.”

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

That information would be presented on a computer. So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a land that some of us are so lucky to remember, people had to leave the house to buy music. But music consumption has a far, far greater history than the days of classic record stores and 45s.

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Whatever Happened To The Business Case

Marketing Insider Group

It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. That post is still one of my most popular. Use the lingo and latest buzzwords.

Business 100
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Blogs and educating the eflective practitioner

Buzz Marketing for Technology

Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals. This presentation is about using blogs in higher education as ref more. Post to Twitter. Post: Blogs and educating the eflective practitioner.

Education 100