Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Copyright © 2010 Tiecas, Inc. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Copyright Guide. Free Newsletter. Sign up for newsletter. They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". Useful Tools. Weekly News.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Copyright © 2010 Tiecas, Inc. Wait a minute, isn’t that what Content or Inbound marketing is all about? All Rights Reserved.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Copyright © 2010 Tiecas, Inc. Your prospects are at different stages of their decision making process when they visit your site. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Capture visitor information – Implement a method to capture visitor information from your business blog. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JANUARY 26, 2010

Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. As the decision maker or a business owner, you may not have the time to go hunting online for the right information or read a 50-page eBook. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Copyright © 2010 Tiecas, Inc. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Copyright © 2010 Tiecas, Inc. And in a complex industrial buy cycle, things can get well…complicated. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. Harness that power by gathering all the information and then editing the material into cohesive content. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Copyright © 2010 Tiecas, Inc. With a majority of marketing efforts going digital, that means even more content is needed. All Rights Reserved. of Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Copyright © 2010 Tiecas, Inc. So curated content is not something new. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. Your article with the examples helped me see it clearly. of Tiecas, Inc.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Copyright © 2010 Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Copyright © 2010 Tiecas, Inc. The four steps are: 1. All Rights Reserved.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. of Tiecas, Inc.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JUNE 27, 2008

Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click. © Copyright 2005 Dave Pollard. Island Press.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click. © Copyright 2005 Dave Pollard. Island Press.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Tomorrow People

SEPTEMBER 27, 2022

Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. Resources, assets, and capabilities: How many patents and copyrights do they have? Your research brief should inform how you develop your questions.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. Resources, assets, and capabilities: How many patents and copyrights do they have? your website, social media posts, newsletters). Using a wide variety of sources (e.g.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Online Marketing Institute

JANUARY 4, 2011

Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics. Offer a premium paid newsletter for a low cost of $1.99. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Adobe Experience Cloud Blog

AUGUST 23, 2018

In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. That might lead you to optimize the keyword content itself, change title tags, or update the content with more timely information. Signing up for newsletters? Are people sharing your infographics?

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

Buzz Marketing for Technology

JUNE 27, 2008

Sign In. | | Free Newsletters. Information Management. |. Computing & Information Technology Overview. |. applications fit into the larger scheme of information technology. Press Releases. Use of this site is governed by our Copyright and Intellectual Property Policy , Terms of Use Agreement and Privacy Policy.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Content Standard

AUGUST 9, 2023

But generative AI isn’t a magic button you can press to put your content strategy on autopilot. Use the information to inform your content strategy. Experience quality will play a more significant role in purchase decisions as buyers become accustomed to having hyper-relevant information at their fingertips.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. All Rights Reserved. Resources

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

OCTOBER 3, 2008

Select the people you want to remove by adding their names to the basket and press Remove Connections. You may want to keep this RSS feed a secret because it contains information about your other LinkedIn contacts. Sign up for our daily email newsletter. Press Clippings & Testimonials. Remove LinkedIn Contacts.

Linkedin 100

Linkedin RSS Tips SMS 100

Buzz Marketing for Technology

JUNE 27, 2008

As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. In some cases employees are still forced to shuttle critical information between their work and home PCs. I believe time is running out.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

AUGUST 3, 2010

It’s particularly useful in its approach to copyright and permissions. As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. Time to Kill the Press Release? version from six months ago can be found here.

Ning 40

Ning Paid Content Facebook Sales Management 40

Martech

OCTOBER 26, 2022

Tackabery said there are only a few things you need to ask to get this information: Describe a project that almost didn’t happen. Once you have all the information, make a process flow template out of each one for every type of project you deal with. May be optional) You might have to press enter or submit.

Digital Asset Management 82

Digital Asset Management Enterprise Management Work Management Marketing Management 82

Hubspot

OCTOBER 9, 2012

And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry. The new media landscape has reshaped the ways in which audiences access information. 4) Copyright.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28