Martech

JULY 10, 2023

As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. We must understand, embrace and learn how to incorporate these tools into our work ethically. Think social media management, marketing briefs, email campaigns and, of course, content. has launched.

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Martech

SEPTEMBER 1, 2023

From a marketing perspective, it’s essential to have a strategy that encompasses where and how you will use AI, establishing the guardrails to ensure that everyone is working to a common set of rules and parameters and a plan to make sure your data is ready to be leveraged by various AI applications. Content ethics. It holds true here.

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Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

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Martech

JANUARY 19, 2024

Consider this a public service announcement for marketers, college students and apparently, college presidents. The issue is that Open AI and Microsoft used copyrighted content owned by the Times, without paying for the rights to use it. Many believe that the output of this lawsuit could decide the fate of AI.

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Marketing Insider Group

JULY 20, 2023

Ethical concerns highlight the need for responsible use and regulation of AI-generated content. Image Source: GetGenie AI Ethics Issues As mentioned previously, it was originally thought that AI could replace a number of jobs in tons of different fields. AI cannot fully replace human creativity and intervention in content creation.

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Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Other well-known authors like George RR Martin and John Grisham too, are suing parent company, OpenAI, over copyright infringement.

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Contently

JANUARY 3, 2023

It means we must prioritize AI ethics in a way we never have before. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? The stakes are high.

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Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

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Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? While these tools can save valuable time and free up professionals to focus on more critical tasks, there are potential consequences that marketers should consider. Legal and ethical concerns cannot be overlooked. ” The answer is…maybe.

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Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor.

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Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. These instances put into question whether or not artists and content creators should copyright their voices.

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Litmus

MAY 16, 2023

But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, what’s the “right” way to use AI in email marketing ? After all, we email marketers sure could use the help. For better or for worse.

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Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1.

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Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Risk of copyright infringement and legal challenges. It’s not clear how a chat may credit its sources and how that can impact a marketing funnel.” Lack of copyright protection. The Copyright Office requires a ‘human author.’”

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SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

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ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. Was this written by a human or a robot? Could you even tell?

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Scoop.it

OCTOBER 12, 2023

Therefore, it’s essential to know how often you should curate content as a content marketer. Importance of Content Curation for Content Marketers Did you know that 60% of marketers find it very difficult to produce quality content at a consistent pace? First and foremost, it’s what makes the process ethical.

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Marketing Graham

JANUARY 3, 2024

Risk of legal consequences Copying a competitor’s website isn’t just ethically questionable; it can also have legal ramifications. You could face costly legal disputes if your copied website infringes upon copyright or trademark laws. You are also conceding that their marketing department is better than yours.

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Martech

MAY 15, 2023

As martech and marketing operations leaders, this open access is both a blessing and a challenge. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers. New marketing ops roles. The potential rekindling of marketing-IT “infighting.”

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Velocity Partners

AUGUST 16, 2023

You first need to read and accept Adobe’s strict rules and guidelines around the ethical usage of the tool. Adobe has implemented very strict guidance when it comes to generating new images to help avoid possible copyright infringement, which is why there is more of a precursor from the system when putting it to task.

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Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. The Content Marketing Deluge. Except…they didn’t.

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Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). How much should we rely on AI-generated content? Faster blog post drafts?

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Scoop.it

AUGUST 31, 2023

Did you know 82% of companies use content marketing to fuel their operations? Content curation is one of the most efficient tactics used by content marketers worldwide to get traction online. However, 60% of marketers report that consistently producing quality content can be difficult. Content is king.

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B2B Memes

NOVEMBER 8, 2010

The most irritating offenders were the sleazy market research firms that published high-priced reports based largely on reuse of our content or, worse yet, outright plagiarism of it. Tags: Ethics blogging magazines. What I learned, ultimately, was not to get too upset by all this unauthorized reuse.

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seo.co

JANUARY 18, 2021

9 black hat content marketing tactics to avoid. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. of the market share for search engines. If you want your backlinks to stick, you need to generate backlinks authentically through ethical link building practices.

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FunnelEnvy

JANUARY 22, 2024

Like most technology earthquakes, the first big jolt has seen sharp aftershocks, such as copyright infr ingement lawsuits and questions about AI ethics. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization.

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Scoop.it

FEBRUARY 23, 2023

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. With respect to marketing, content curation refers to the process of gathering relevant information that best represents the interests of your audience. So, without further ado. Let’s get started.

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RebelMouse

AUGUST 2, 2023

It is predicted that by 2030, the AI market will be worth $1 trillion. From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. This is a violation of copyright policies and you could face legal consequences.

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B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Is what you’re doing copyright infringement or fair use? The silence is understandable.

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Convince & Convert

FEBRUARY 18, 2016

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. Unless there is implied consent within the marketing program, like Coke has with their #ShareaCoke campaign, brands need to reach out to users to acquire this explicit consent.

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The Effective Marketer

JUNE 19, 2012

Doing content curation poorly, though easy and quick, is often seen as spam and is likely to raise copyright and plagiarism issues for you. Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. Be Careful How You Aggregate. Don’t Automate.

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Scoop.it

FEBRUARY 10, 2022

Are you using all available marketing channels to make your brand stand out? When used in combination with powerful email marketing software it can help you stand out from your competition, increase the reach of your brand and reveal new and untapped markets. It is essential to ensure that you use only ethically sourced data.

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Webbiquity

JUNE 16, 2022

Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. This article presents a look at the etiquette of web scraping and what ethical rules and legal measures exist regarding automatic web data collection. Don’t violate copyright law.

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Scoop.it

MARCH 23, 2023

Today, 82% of marketers have introduced content curation as a key part of their marketing strategy to position themselves as an industry authority and thought leader, and reinforce their relationships with the intended audience. But when done poorly, it can affect your marketing goals. What is Content Curation?

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Valasys

OCTOBER 4, 2022

But nothing is as dynamic as a marketing environment. So, why should our marketing strategies be any different? If anything, our marketing strategies must be flexible to changes, predictive in accounting for future trends, and fail-proof when things go south. What is Marketing Environmental Analysis?

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