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Marketing 101: What is Direct Marketing?

US Data Corporation

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail , email marketing , and telemarketing. A key factor in direct marketing is the “call to action,” also known as CTA.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

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Is Direct Mail Marketing Still Effective with Millennials?

US Data Corporation

Millennials spend a large part of their day looking at phone and laptop screens, tuned into social media, and living in a digital world. As a result, many companies believe that digital marketing is the only effective way to target this incredibly important consumer demographic.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120
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2011 B2B Marketing Predictions

Online Marketing Institute

We are always trying to stay on top of the B2B trends in the marketing industry. The use of highly targeted Direct Marketing will steadily increase in 2011. The most successful direct programs will find the perfect balance of integrating online media and traditional offline elements to reach their target audiences.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0