Trending Sources

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion. Get it?

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. The median conversion rate is actually 2.35%. Crazy, right? How do they do it?

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 This strategy delivers incremental traffic to a brand’s translated global site, which is a key to its success. Conversions grew 65%.

Six steps to increase your app conversion rate

grow - Practical Marketing Solutions

Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often And unlike marketing physical goods, advertising might not be your best friend — designing your product with a conversion rate in mind could be essential. Conversions are highest in the morning. Kiki Schirr, {grow} Contributing Columnist.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. and Twitter followers. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing. know which half."

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Typical open rates are 15-25%.  Twitter. Twitter has a number of unique marketing opportunities.  Targeting.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

So let’s review a overall strategy on how to optimize your Facebook page engagement approach. . Understand Content Strategy.    It’s best to utilize an editorial calendar to plan your posts.  Here are some ways to find content to share:  Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook.  Understand EdgeRank. 

Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product. Caveat: words of caution about this to follow.).

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. and Twitter followers. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing. know which half."

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter. What is it? amberbuhl.

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Hubspot

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications. How to Create Twitter Lead Generation Cards. Probably not.

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

According to  B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America,  the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. Not having enough trained employees could bring about difficulties to content marketing teams when it comes to strategy implementation.

4 Tips to Refresh Your Email Marketing Strategy

Vertical Response

When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track. 1. An email marketing strategy is never complete without some form of measurement. ” How to implement: Here’s a quick list of metrics to watch along with the average rates you should aim for. Conversion rate: How many people clicked that call-to-action link you included in your email? percent.

Email 47

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg presented on conversion rate optimization.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. and Twitter followers. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing. know which half."

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Why Businesses Need a Content Marketing Strategy. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. By far.

Top Twitter Marketing Techniques to Connect with Your Audience

Hinge Marketing

With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy. Much of Twitter’s appeal lies in the direct connection it allows between your firm and your target audience.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. However, user intent is one of the most important metrics that should inform the direction of your content strategy. Or by using a pet-safe product?

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Our approach to lead generation beings with a message strategy. Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you.  If during our initial discovery efforts we find additional market research is needed, we will recommend that. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Managing bidding, ad positioning, quality score, and conversions. Implementing conversion tracking tools to track defined actions by keyword and ad.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Our approach to lead generation beings with a message strategy. Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you.  If during our initial discovery efforts we find additional market research is needed, we will recommend that. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Managing bidding, ad positioning, quality score, and conversions. Implementing conversion tracking tools to track defined actions by keyword and ad.

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However, Twitter doesn’t exactly offer a robust analytics platform.

Twitter Releases Card Analytics: Here's How to Use 'Em

Hubspot

If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I''d bet that most people on the platform would do it. Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour."

3 Types of Big Data for Driving Marketing Strategy

Volacci

With digital content and data being created at such a rapid rate, savvy marketers will use this big data as a way to gain insights into a wealth of things. Here are three types of big data that drive marketing strategy: 1. Look at click rates to discern which content is hitting, or missing the mark. User intent should be key to any content marketing strategy.

The #Nifty50 Women of Twitter

Fearless Competitor

The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. And she’s energetic and inspirational on Twitter.

77 Blogging Stats to Improve Your Blogging Strategy

Writtent

Firms that lack online lead generation strategy are said to grow four times slower than those that generate at least 40% of their leads online. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. In 2014, the average online conversion rate amounted to 2.95%. jump in conversions. Twitter took 4th place with its 18.3

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. ” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. ” True!

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. You can follow him on Twitter @jonbuscall and @jontusmedia. Your B2B Marketing Plan Doesn’t Need Twitter.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Twitter. Engagement Rate. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too. Email Open Rate. Email Click Through Rate.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Suggested measurements include: Page bounce rate (from organic search visits in comparison to other traffic sources). Page conversion rates.

The Psychology of Color in Marketing

Act-On

Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Twitter is “giving everyone the power to create and share ideas and information instantly, without barriers.” Here’s how Wendy’s uses red in their Twitter feed: Other brands that use it. Patrick’s Day bottling). The primary colors. Yellow.

3 Ways to Transform Your Luck-Based Demand Gen Strategy

SnapApp

Transform your luck-based strategy with these three tips. 1. If you’re answering questions your audience has asked, or fulfilling resource requests from your customers, you’re almost guaranteed to have a strong conversion rate (assuming the resource you’re offering is high-quality). One of the concepts we usually associate with St. Patrick’s Day is luck.

Test 18

3 Types of Big Data for Driving Marketing Strategy

Volacci

With digital content and data being created at such a rapid rate, savvy marketers will use this big data as a way to gain insights into a wealth of things. Here are three types of big data that drive marketing strategy: 1. Look at click rates to discern which content is hitting, or missing the mark. User intent should be key to any content marketing strategy.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

The Goulets have discovered that basing one’s marketing communications on the triumvirate of content, conversation and community is an effective and cost efficient way to cut through the clutter and build one’s brand in today’s noisy social age. Check their Facebook Page and Twitter account. Learn more about Trevor at trevoryoung.me or follow on Twitter @trevoryoung.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags Twitter #MyFirstVolvo AMEX Facebook Google hashtags Instagram Kindle Fire Smartsy SwedeSpeakMake them mean something.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. Make your Twitter profile as professional as your LinkedIn profile.

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

On the other hand, a majority (57%) of all B2B manufacturing marketers found search engine marketing (or PPC) to be the most effective marketing strategy. conversion rates, etc.), AND even tie leads generated via their platforms directly to revenue through a connection to your CRM.   Digital Marketing Strategy for Launching New Products & Services.

SEM 29

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy

Hubspot

With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its video feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. With consumers’ online video engagement higher, patience shorter, and free time smaller than ever, short-form video is an extremely important part of marketing strategy.

The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter's is far less daunting than it is for an SMB marketer -- especially those without a strong background in paid online advertising.

SMB 21