Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. Engage and Interact Allocate resources for actively engaging with your audience on social media.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. Recycle your content Repurpose, repurpose, repurpose.

Copywriting 120

Copywriting Social Media Practices Marketing AI 120

Optinmonster

APRIL 6, 2023

In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate. Once you have the results, choose the CTA with the highest conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 138

Top of Funnel Social Media Ideal Customer Profiles Work Management 138

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Webbiquity

AUGUST 26, 2021

But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. Using landing page builder software can help you incorporate these elements successfully for conversion rate optimization (CRO).

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Commerce Conversions. It’s time to open that conversation.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Trade Press Services Newsletter

OCTOBER 4, 2023

These elements can include email subject lines, website landing pages , ad copy, call-to-action buttons, and social media posts. After a certain period of time, compare conversion rates to see which graphic generated the most clicks. Here are some tips for successful A/B testing: 1. Test multiple variables.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 139

Paid Content Paid Social Agency Social Media Webinar Metrics 139

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. With billions of active users across various platforms, it presents a massive opportunity for businesses to generate leads and drive conversions.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Valasys

NOVEMBER 30, 2022

Social media lead generation is one of the most critical aspects of your marketing strategy. The reason is that social media allows you to engage and interact with your target audience to understand their pain points, interests, behaviors, and needs, enabling you to provide content that converts them into paying customers.

Lead Generation 40

Lead Generation Social Media Sales Qualified Leads Lead Scoring 40

Anyword

DECEMBER 29, 2021

Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. And now, speaking of headlines, let’s take a look at all the major landing page text components and a few tips for each. Nowhere is this more important than on landing pages. What Is Landing Page Copywriting?

Landing Pages 97

Landing Pages Copywriting Conversion Rate Conversion 97

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts.

Social Media 120

Social Media Organization Tips Media 120

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Scoop.it

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. What Is Social Media Advocacy? Social media advocacy involves leveraging social media networks to forge and nurture positive relationships.

Social Media 83

Social Media Top of Funnel Media Brand Identity 83

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Optimize Your Profile.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Inbox Insight

NOVEMBER 19, 2019

When marketing budgets tighten, conversion rates are the usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles, the ability to accurately analyze and contextualize your conversion rates can become more complicated.

Touchpoints 74

Touchpoints Conversion Rate Top of Funnel Conversion 74

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 99

Webinar Metrics Tips Marketing AI Social Media 99

EveryoneSocial

FEBRUARY 8, 2021

There is no reason for me to dive into just how important social media is to businesses today. If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. What Is A Social Media KPI? What is a Social Media KPI?

Social Media 106

Social Media Media Top of Funnel Work Management 106

Convince & Convert

MARCH 7, 2024

Here are a few insights and tips from the research study: Insight #1: Top GTM Priorities Strengthening marketing, sales, and customer success alignment is a top priority for over half of GTM team members surveyed and the most commonly reported area of focus overall. Tip on using AI for market research and analysis.

Marketing Analytics Tools 144

Marketing Analytics Tools Marketing AI Lead Ranking Research 144

Outgrow

OCTOBER 29, 2021

Best Giveaway Tools to Boost Your Conversion Rate [FREE+Paid]. Using SweepWidgets, you can create giveaways, contests, and sweepstakes and quickly grow your network on social media and enhance your email list. . 90+ entry methods on numerous social media platforms. You have come to the right place!

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy. Tip 3: Sort your stakeholders.

Linkedin 107

Linkedin Paid Content Tips B2B Thought Leadership 107

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Improving your conversion rate is a moving target. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Look for features like automated email campaigns, social media scheduling, and lead scoring. Consider your budget.

Work Management 280

Work Management Marketing Management Budget Programs Allocation 280

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helps people discover your brand through search engines and social media. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Use quizzes.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. 8 Tips for LinkedIn Lead Generation. In turn, this will usually mean higher conversion rates and lower costs per lead.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Unbounce

JULY 6, 2020

So whether you’re just starting your marketing journey or trying to improve your conversion rates—aren’t we all?—here’s Follow these 11 tips to bring in more prospects and overachieve your campaign goals. . 11 Tips to Create Better Lead Capture Pages in 2020. Tip #1 – Know Your Goal.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

BenchmarkONE

NOVEMBER 24, 2021

It has been around for decades in various forms, but the internet and social media have revolutionized it. However, social media proved to be the fastest, most effective, and most common channel for employee advocacy. Employee Advocacy on Social Media. and this reflects on your conversion rates.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Stevens & Tate

JULY 25, 2022

With that in mind, the following five lesser-known SEO tips you should apply to improve your website’s rankings: 1. Not only will this result in higher bounce rates, but it will hurt your conversion rate and reduce return visitors. The Most Important Secret To SEO Is Knowing Your Audience.

SEO 131

SEO Optimization Tips Lead Scoring 131