Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What tools do you need to measure your KPIs? Social media analytics tools. What are KPIs?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Vidyard

AUGUST 2, 2016

For a growing number of modern marketers, the road to revenue is paved with video marketing. In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Tomorrow People

MARCH 13, 2018

Conversion rates. We don’t want to go on about delivering a “service”. We'll change the way your entire organisation approaches marketing. So what you get from your digital marketing manager at Tomorrow People? Marketing automation. Account-based marketing. The digital marketing dos and dont’s.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. This is where an engagement model comes into play.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

FEBRUARY 11, 2013

In the meantime, our CTO, Dan Appleman, had moved from the Microsoft platform to Force.com and had developed many software projects in APEX, the programming language for the Salesforce platform. In addition, Salesforce had just extended their platform to support the development of robust yet highly customizable solutions.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but both substantially improve the company’s competitive position within the crowded B2B marketing automation industry. Let’s start with the interface.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

The Point

JANUARY 13, 2015

To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Ledger Bennett

MAY 24, 2018

A seamless experience that allows them to access valuable content, without leaving the LinkedIn platform. The benefit to the marketer? The opportunity to generate high quality leads at a higher conversion rate than sending users to a gated landing page. So, where’s the evidence? . And are there any downsides?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

DealSignal

SEPTEMBER 5, 2023

B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. These platforms can improve the productivity and results of Sales and marketing teams. The platform may cause high email bounce rates and generally incomplete data points.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Eloqua does this merging based on ASCIIbetical order for instance. Data management. Interaction management.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

SnapApp

MAY 28, 2019

After all, marketers have targets to hit and KPIs to reach that are sometimes tied to budget increases or salary bonuses. But finding leads that are truly sales-ready is actually very simple, and it doesn’t require additional marketing campaigns, new content, or complex tools. Identify Your Buyer Personas.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

LeanData

SEPTEMBER 15, 2015

SAN FRANCISCO – The moderator of a Marketing Technology Panel cut right to the chase. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We

Lead Scoring 53

Lead Scoring Lead Ranking InsideView Marketing Automation Services 53

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. Marketing can now be viewed as a revenue generator rather than a cost center. (HS)

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

LeanData

SEPTEMBER 15, 2015

SAN FRANCISCO – The moderator of a Marketing Technology Panel cut right to the chase. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

LeanData

SEPTEMBER 15, 2015

SAN FRANCISCO – The moderator of a Marketing Technology Panel cut right to the chase. What, he asked four leading CEOs, do they think about the onslaught of tools, products and solutions that are flooding the marketplace? “My Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. “Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Video is becoming a game-changer for marketing and sales, and we will bet big on video enablement in the years ahead,” said Deeter.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Listen in and/or read our conversation below: Matt: Welcome to a winter Olympics edition of Sales Pipeline Radio. Jocelyn: That’s a decent conversion rate there, Matt. We all had a really good time. Matt: 50%.

Top of Funnel 55

Top of Funnel Eloqua Peer-to-peer Budget Programs 55

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. I say I’m a sales professional trapped in a marketer’s body. I definitely saw it as a research tool.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Kapost

DECEMBER 12, 2016

.” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Hinge Marketing

AUGUST 15, 2014

For more positive, business-oriented indicators, you may want to look at your total number of conversions and your conversion rate, as well as the activity of late-stage leads. You may also want to measure the total revenue you’ve generated from email marketing. Marketing automation. Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

NuSpark Consulting

JANUARY 21, 2012

Published in 1999; still my favorite book on display advertising- choosing mediums, research, targeting strategies, tools, and measurement. The books is packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool. A great practical guide on driving conversions. Social Media. Jon Miller.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

EMagine B2B Blog

APRIL 4, 2013

Without a good conversion rate optimization strategy, your visitors will flail around your site. Proper use of relevant hard and soft CTAs can catch visitors at all cycles in the buying phases, and either bring them back if they are still kicking tires, or direct them to a conversion if they are ready to act.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Bluetext

FEBRUARY 8, 2021

Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Funnel them into an automated Welcome Program.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Customer Experience Matrix

DECEMBER 22, 2015

So marketers must either accept that they’ll miss some connections, do laborious manual research to make the right matches, or rely on specialized software to do the work. Making connections is certainly important, but Brightfunnel also provides tools to use the resulting information. This is where Brightfunnel comes in.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Anything Goes Marketing

SEPTEMBER 4, 2006

I must admit that I'm still tweaking my blog daily to improve my conversion rate but here is what I've found from my own experiences. 10 ways to increase blog conversions Write compelling and informative content. The question is, how do you keep this traffic and convert these people into regular readers?

Traffic 100

Traffic RSS Blogger Eloqua 100

Customer Experience Matrix

MARCH 29, 2016

Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Single Grain

MAY 31, 2023

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52